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Brand Marketing Manager

Supernatural is helping countless people fall in love with working out for the first time in their lives.

Supernatural harnesses the immersive power of virtual reality to let you travel the world as you smash and box targets to the beat of over 1,000 top hits, coached by a professional trainer. With an ever-growing library of workouts across Supernatural Flow (our original full body cardio modality), Supernatural Boxing, Coach-led Stretch sessions and Guided Meditation, Supernatural invites you to discover your inner athlete and have fun working out. Available on the Oculus Quest.

Check out the Official Supernatural Community on Facebook to meet our diverse community of athletes and coaches as they celebrate their fitness journeys together. Supernatural is loved by The New York Times , Washington Post, GOOP, People, Today, Men’s Fitness, Women’s Health and hundreds more, check out our press page for more.

Join our team and become part of a community dedicated to helping people find joy in health and wellness today.

The impact you'll make:

The Brand Marketing Manager will lead the positioning of Supernatural across all consumer touch points. You will find creative and compelling ways to tell our story through brand and content marketing campaigns at every stage of the customer journey, igniting the hearts and imaginations of our audience, exalting our promise, and inspiring people to start and continue making their way on their fitness journey with Supernatural. A strategic leader and hands on doer, you will bring together business strategy and strong creative content production skills to help us reach and engage everyone who needs Supernatural in their lives.

Reports to: Head of Product Marketing & Community

What you'll do:

• Champion the soul of Supernatural at every step of the customer journey
• Brief brand marketing campaigns and lead creative strategy, working cross functionally with the Marketing, Design and Content groups
• Own the strategic development of ad campaigns, diversity and inclusion focused heritage campaigns, specialty content promotion, influencer campaigns and more
• Define the hero assets that create the foundation for each of our Brand and Content campaigns
• Support the evolving definition of the Supernatural Brand Strategy and Positioning
• Research and report on competitive trends and how they relate to our overall positioning of the Supernatural brand
• Ensure the consistency of Supernatural’s true and authentic brand voice and visual identity across all marketing channel, in partnership with the Design group

What you'll need to be successful:

• 5+ years of brand marketing or creative strategy experience, with a track record of managing effective launches that marry creative vision with data driven strategy and planning
• Experience in the fitness industry a major plus
• Have experience working at a creative agency and leading the development of brand campaigns
• Care deeply about helping people find solutions to their problems in health and wellness
• Have exceptional skill for translating objectives into clear benefits that motivate and inspire people
• Demonstrate ability to create go-to-market campaigns that drive growth, engagement and retention
• Be competent in end-to-end management of campaigns, from briefing to content production through testing, deployment, analysis and presentation of results
• Be excellent at creating decks that are emotionally compelling and sharp
• Have a deep passion for leading through strong collaborative skills that give others ownership over their respective fields
• Be a data - driven KPI focused driver
• Be exceptionally resourceful at solving problems
• Be a roll-up-sleeves, scrappy, nimble doer
• Have an enthusiastic, generous, nimble and hands-on approach

At Supernatural, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Supernatural is committed to bringing together individuals from all different backgrounds and perspectives, however, applicants from agencies as well as corporation to corporation work will not be considered at this time.