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Brand Marketing Manager

Founded in 2016, Gearbox Publishing was established with the goal of helping developers around the world bring their products to market while retaining their unique creative visions. The mission began with the critically acclaimed Homeworld Remastered Collection for PC and has since been followed by many partnerships that include tiny Build’s Hello Neighbor, System Era Softworks’ Astroneer, Compulsion Games’ We Happy Few, Hopoo’s Risk of Rain 2 and Counterplay Games’ PlayStation 5 launch title, Godfall. Gearbox Publishing remains committed to its mission to entertain the world and become the most developer-friendly publisher in the industry.

Brand Marketing Manager

Gearbox Publishing is seeking a stellar Brand Marketing Manager to join its team in the San Francisco office, to lead the marketing strategies for select highly anticipated video games from its upcoming portfolio. The ideal candidate is a gamer who has years of experience defining marketing strategies and developing omni-channel marketing programs that effectively builds brand awareness and drives both short and long-term business goals.

The ideal candidate will marry their gaming industry knowledge with the latest trends to drive creative and innovative ideas across all marketing channels, such as social media, PR, digital media, CRM, and partner and influencer marketing. As the marketing lead, the role will also be responsible for monitoring campaign performance across all channels and providing a strong point of view on how best to scale our programs, to bring in gamers and grow our business. He/She also understands the importance of analytics and can determine how to use metrics to optimize campaigns and demonstrate ROI.

Brand management is the core of Gearbox Publishing’s integrated marketing programs. Strong interpersonal skills are required as the role will closely work with stakeholders across PR, social media, data, platform engineering, advertising media, creative, product management and our game developers.

Annual Salary Range: $110,000 - $130,000

Responsibilities & Job Duties:

• Develop and execute the complete 360-degree go-to-market plan based on the market landscape, strategic positioning, and competitive analysis.
• Determine KPIs for all campaign beats, analyze performance and determine actionable next steps to optimize performance to meet or exceed campaign goals.
• Motivate the cross-functional marketing groups to buy into the brand vision to develop and execute effective marketing activations.
• Collaborate with Creative to build best-in-class marketing assets that bring our marketing campaigns to life.
• Manage asset requests and communications goals, working closely with the Project Manager to ensure all key stakeholders are involved in the approvals process.
• Work with cross-functional teams to ensure the proper execution of the go-to-market plan for the release.
• Play milestone builds of games in development and provide analysis and long-term strategic thinking to the product management team, through the lens of marketing opportunities.
• Drive close collaboration with the EU Marketing team.
• Continuously improve/promote multi-channel offerings, build creative and engaging marketing campaigns, and optimize ROI on marketing initiatives.

Requirements:

• BA in Business/Marketing or other related fields
• 3+ years of video game marketing experience in PC, console, premium and/or live service
• Demonstrable experience in building product messaging, positioning, and marketing plans
• Proven track record of successful game launch experience
• Experience developing post-launch, live marketing plans a plus
• Experience working directly with game developers and cultivating strong working relationships
• Exceptional written and verbal communication skills, including cross-functional management experience
• Experience in working with agencies and paid media
• Experience leading cross-functional teams through major marketing releases
• The ability to do both strategic planning and daily execution/optimization
• Excellent communication skills, including the ability to sell one’s ideas and negotiate
• Passion for PC and console games a huge plus

OUR COMMITMENT

Gearbox Entertainment believes that all team members should be able to enjoy a work environment free from all forms of discrimination and harassment. We are committed to reflecting the diversity of the world we strive to entertain. As an Equal Opportunity Employer, we provide fair and equal treatment to all team members and applicants. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state, or local law.