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Brand Marketing Manager: Baseball, EA Sports

Electronic Arts
Vancouver British Columbia Canada
1 year ago
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The EA SPORTS Brand Marketing Manager role leads marketing for the latest acclaimed franchise in the EA SPORTS portfolio, Super Mega Baseball, with long-term opportunity to support other world-class EA SPORTS experiences. You will guide the strategic planning of the global Brand Marketing campaign, applying creative marketing and communication experience to plan marketing activation mapped to business and brand goals.

The Brand Marketing Manager will report to the Senior Brand Director and create a strategic marketing roadmap in collaboration with important partners; including Creative leads to ensure the marketing campaign carries a clear narrative; important channel owners across marcom and commercial channels to ensure holistic consumer journeys across several touchpoints; and with insights teams to measure success against campaign goals and measurements.

You are passionate about bringing signature marketing campaigns to life, dedicated to flawless execution of those campaigns, and collaborative with important partners to use insights and expertise in multiple disciplines. The Brand Marketing Manager has a passion for interactive entertainment and for the joy and connective power of sport.

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