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Brand Manager

Ubisoft
Tokyo Tokyo jp
2 years ago
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Job Description

Reporting to the Marketing Director for Japan, the Brand Manager will be responsible for developing and implementing integrated full lifecycle marketing campaigns for their allocated titles, working as part of a multi-functional team, alongside the Communication Managers.

The role involves working across a variety of products, from leading established brands to highly anticipated new IP and offers an exciting opportunity to join one of the world’s most renowned and innovative videogames companies.

The successful candidate will have relevant experience in brand marketing, with expertise in both strategic planning and activation, ideally within the gaming, entertainment, or technology industries. They will have a detailed knowledge of the local media landscape and a broad understanding of the full marketing mix, across paid, earned, and owned media channels. We are looking for a passionate team player to join our collaborative and close-knit team, who can bring a proactive and results-driven approach and a willingness to constantly challenge themselves, plus a keen interest in videogames and entertainment.

Main Mission & Responsibilities

1 Strategic brand & Product planning

- Consumer insight, understanding & qualitative & quantitative research.

- Category trends & market forecasts with respect to hardware & software market insights, in alignment with sales analysts.

- Competitive landscape & anticipated competitor paid media communications via media agency insights.

- Channel trends per product, trade marketing plans & distribution considerations from historical & forecast.

2 Implementation and operational effectiveness

3 Communication and media expertise

Qualifications

Additional Information

Applicants must be eligible to work in japan

Company Description

Ubisoft’s 19,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.

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