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Brand Manager
4 years ago
Job Description
A a Brand Manager, your main responsibilities will be to:
- Accurately position games in the marketplace
- Actively monitor competition activity and provide relevant reports & analysis (competitor,
risk etc.) - Define, qualify & quantify the game target
- Manage marketing budget & campaigns (ensuring all approvals are sought & obtained)
- Master brand guidelines to ensure consistency in all deliveries (graphic & more)
- Work with marketing artist(s) to create assets relevant to his missions, provided to
operational marketing, PR and other internal & external groups - Liaise with the Ubisoft headquarters marketing teams to evangelize the games & optimize the support they have to offer
- Be the relay of brand DNA & brand guidelines to the development team to ensure game fits with overall brand strategy as defined
- Work closely with CRM manager to convey brand identity to our audience (visual + copy) & gather relevant feedback
- Coordinate user acquisition campaigns (asset creation & optimization, reporting, budget optimization)
- Work closely with design & live operations team to influence exciting content updates for our targets
Qualifications
- Marketing experience within mobile gaming or other relevant media industry
- Ideally, having shipped one game successfully on the appstores
- Demonstrate ability to run effective marketing campaign
- Budget management experience
- Experience with user acquisition in the mobile segment
- Excellent at Office suite
- Fluent in English
- Significant experience in a similar position
- Bachelor’s degree in Marketing or equivalent
Additional Information
We’ll come back to you as soon as possible with potential delays to expect due to the recent opening of the studio.
Company Description
Ubisoft is committed to enriching players’ lives with original & memorable entertainment experiences. We build worlds that are a playground for the imagination, offering moments of surprise, fun and adventure as well as opportunities for learning and self-discovery.
At Ubisoft, you’ll grow and collaborate with highly talented teams from around the world.
Located in Da Nang, Vietnam, a hotbed for tech and culture, and one of the best cities to live in Asia, the newest studio will focus on developing “Instant Games”, powered by HTML 5 technology, for several social platforms. This new playstyle has boomed significantly on social media on a worldwide scale boasting today millions of daily users. The teams at Ubisoft Da Nang will alsocollaborate with other studios on the development of mobile games.
By bringing the best creative and engineering talents from Vietnam, SEA and the World together, and allowing them to thrive in a dynamic and modern international work and living environment, Ubisoft Da Nang is the place to be to begin your journey in game development or take the big next step in your career.
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