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Brand Manager
1 year ago
We are looking for a Brand Manager to join the CCP Shanghai marketing and publishing team to lead publishing efforts for EVE China.
Main Responsibilities:
- Lead the overall marketing strategy for EVE China.
- Champion EVE Online when cooperating and collaborating with partners to improve marketing strategy/initiatives.
- Thorough understanding of PC game publishing/marketing in China to identify and prioritize product changes and improvements needed to drive growth for EVE Online
- Drive the CCP Shanghai dev team to meet key publishing and development milestones.
- Identify publishing and growth risks to key stakeholders
- Highly motivated self-starter with a strong sense of initiative that will advocate for the EVE Online PC product.
Skills & Experience:- Minimum 3+ years of experience leading game publishing strategy in China (preferably on PC)
- Prior experience launching games in China preferably on PC
- Comfortable working with publishing partners (prior experience preferred)
- Comfortable working directly with dev team
- Willing to take the initiative, challenge others, and work in a dynamic environment
- Data driven with strong understanding of marketing KPIs and game metrics
- Expertise in video game publishing/marketing in China especially on PC
- Considerable experience working directly with CN publishing and marketing channels (Douyou, BiliBili, etc)
- Strong understanding of Chinese video game consumers and the Chinese video game market
- Interest in sci-fi and PC games a plus
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