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Brand Manager
3 years ago
Team Name:
MarketingJob Title:
Brand ManagerRequisition ID:
R002307Job Description:
Position Overview
Activision Blizzard Japan is looking for a World-Class Brand Manager to join our team working on the biggest game franchises in the world. You are a creative thinker who can lead, develop, and execute new marketing programs. You are a business-oriented manager who values measuring and optimizing the effectiveness and return of your marketing programs. You are a global player who can work well with Activision Blizzard HQ.
The Brand Manager should demonstrate drive, ownership, and enthusiasm. You will work closely with the Activision Blizzard Japan Senior Manager , Publishing HeadPublishing Team to craft the best of class strategies and execute them flawlessly.
Responsibilities:
- Develop and drive both short and long-term Marketing Plans built on solid player insights and sound business strategies to grow our player base and maintain the long-term brand health of Hearthstone and coming new mobile titles
- Support developing clear and concise Marketing Briefs for external agencies and internal departments alike to activate tactical programs
- Take responsibility for clear, concise, and timely communication of initiatives with all levels of HQ, Japan internal departments, agencies, and relevant 3rd parties
- Analyze the performance of marketing campaigns and collaborate with our creative agencies to continuously optimize media effectiveness
- Communicate a real understanding of the gaming business and a firm grasp of ongoing business numbers
- Identify any/all gaps within the understanding of relevant player segmentation or targets
- Proactively make sound business recommendations to Associate Director of Publishing and Market Operations Manager for enhancement of agreed Marketing programs
Requirements:
- Minimum 5-6 years of brand marketing experience and , including a a minimum of 2 years’ experience in mobile game marketingdigital media/advertising (Job title is negotiable based on the candidate’s job experience and capabilities.)
- Experience working effectively and constructively with external creative/media agencies
- Understands how to interpret data and KPIs and turn analytical insight into actionable plans
- Profound knowledge of game products and Japan mobile games industry
- Native Japanese communication skills and Intermediate Fluent English Skills
- Ability to work collaboratively and cross-functionally with internal and external teams
- Proficient and working knowledge of Microsoft Word, Excel and PowerPoint
- Able to travel internationally and work long hours and weekends if needed
Pluses:
- Gamer / Knowledge about Blizzard games
- Product Launch Experience
- Experience executing on-ground events and campaigns
Application:
- English Resume and Cover Letter
- Due to COVID-19 restrictions, interviews may be conducted via online WebEx meetings
- Note: Job posting revised on December 17th, 2020
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