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Brand Manager - Wild Rift, China Publishing

Riot Games
Shanghai, China
2 years ago
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Brand Management at Riot, like everything else at Riot, is focused on our players and fans. Our philosophy is that the brand at Riot exists to ensure trust, to help inspire interest and to provide meaning for all things that we do - this includes the Riot Brand, League of Legends MOBA, League of Legends esports and our other games.

As Brand Manager for League of Legends: Wild Rift, you will lead the daily operations for all core brand and campaign management efforts, driving opportunities that inspire the next generation of League of Legends fans around the world. You'll be working closely with a team of fellow gamers and creative professionals to develop the regional campaign strategy for all Wild Rift moments – from small to large – and the associated player experiences that guide our global cross discipline publishing team to achieve player resonant marketing. You will work with our global brand management teams and local publishers to create cohesive, outstanding and goal-hitting experiences for our players. Additionally, you will contribute to the evolution of our core brand against a diverse and evolving global market landscape.

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