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Brand Manager III, Wild Rift

Riot’s Product Publishing team in EMEA will oversee the full lifecycle of Riot’s products for the region, from go-to-market planning and launch, through post-launch support and sustainment. The team will be the point-of-contact between the game and technical teams in LA, and local marketing teams across EMEA. The team is dedicated to providing the best experience possible for players in the region and ensures all components necessary to publish and maintain a game are delivered.

The Role:

Reporting to the Senior Brand Manager, MOBA & Strategy, EMEA you will be based in Reading. You will develop and foster the brand for Riot’s mobile title, League of Legends: Wild Rift across EMEA. Although the game is set in the same universe as League of Legends, it brings a different experience to players on different platforms (console and mobile) and this role requires someone who deeply understands, and champions those nuances when needed. This role is dedicated to Riot’s “player first” philosophy and will combine product management with an understanding and passion for brand building to ensure we’re delivering great player experiences.

Responsibilities:

• Develop a best in class approach to mobile marketing in EMEA that can be the blueprint for future mobile releases at Riot Games
• Own the full lifecycle of Riot’s product Wild Rift as a product manager, including go-to-market planning, launch and sustainment
• Deliver EMEA wide publishing activities for Wild Rift’s professional esports ecosystem (alongside the Brand Manager for MOBA esports) driving increased levels of participation, engagement and new audience participation
• Serve as the main connection point between central product strategy and local market execution to ensure our initiatives are locally resonant while staying true to the core product brand
• Develop key regional publishing initiatives that achieve business objectives, while also managing timelines and key deliverables across teams
• Communicate clearly and consistently to ensure transparency and alignment throughout the product launch and lifecycle, keeping a wide variety of stakeholders consulted and informed.
• Analyze multiple solutions to problems and implement a structured approach to product management
• Identify problem spaces and opportunities to tailor a product vision that most resonates with local player needs
• Coordinate with other Regional Brand Managers within the MOBA & Strategy in order to offer a smooth experience to our players and share best practices

Required Qualifications:

• 6+ years of experience in Marketing, Product Management, Project Management or related video game publishing fields
• Experience working with mobile games
• Excellent ability to communicate effectively with senior publishing leaders, whether across virtual teams, borders, time zones or desks
• Experience working across multiple teams in different disciplines and locations, with excellent relationship management skills
• Strong understanding of how successful publishing impacts players and how different options for bringing a game to market directly guide product reception
• Fluency in at least one other Europe relevant language would be a plus

Our Perks:

• Medical and dental insurance
• Open paid time off
• Life insurance, parental leave, plus short-term and long-term disability
• Play Fund so you can broaden and deepen your knowledge of our players and community through games
• Wellness allowance
• We will double down on your donations of time and money to non-profits
• Travel Allowance

Let's Thrive Together

Because together we are better.

It's our policy to provide equal employment opportunities for all applicants and members of Riot Games. We know that fresh and varied perspectives will make us better at what we do, so however you identify and whatever background you bring with you, we're excited to hear from you. Don't be discouraged if you feel you don't fully meet every single one of the requirements for a role, there's always room for growth at Riot. If you spot a role that will make you want to jump out of bed in the morning, we are waiting to hear from you!