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Senior Brand Manager - Entertainment, China Publishing

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

Brand Manager, Entertainment Publishing

Brand Management at Riot, like everything else at Riot, is focused on our players and fans. Our philosophy is that the brand at Riot exists to ensure trust, to help inspire interest and to provide meaning for all things that we do - this includes the Riot Brand, our games, esports, and Entertainment.

As a Brand Manager on the Riot Publishing team, you will lead the daily social and digital operations for all Entertainment related campaigns in a bid to harness Riot's Entertainment landscape and fan community in China. You’ll work closely with the Entertainment team (Content, Consumer Products, Publishing, IP Strategy, Forge), Creatives, and our partner teams as well as third-party vendors to bring engaging Entertainment experiences to the players in China.

You'll uphold the best digital practices, working within Riot's social/content ecosystem and tools to manage thoughtful content across multiple teams. You will participate in a community of practice around social media, ensuring we're all pushing in the same direction and working from the same playbook when we talk to players on Riot's and our players' social channels.

Responsibilities:

• Be a strategic partner between the Entertainment and Riot’s China publishing organizations - encouraging successful outcomes through close collaboration and partnership across Entertainment, Games, Esports pillars.
• Assist in developing marketing strategies for key franchises/IPs in partnership with the local/central Entertainment and Publishing teams that hit the mark in culturally relevant ways for fans
• Drive social/digital planning and promotion for Entertainment products launch
• Translate marketing goals into social media strategies and executional plans for Riot Music Group and key franchises/IPs owned channels (Weibo, Bilibili, Xiaohongshu, Douyin) that drive community growth and fandom
• Manage multiple social channels and lead social content planning with third-party agency based on insights of our target audiences
• Take the initiative to drive digital campaigns with different platforms from ideation to successful execution
• Establish and use KPIs to measure and consistently help to improve marketing performance
• Support marketing events planning and execution as needed

Required Qualifications:

• Well-honed marketing expert with at least 5 years of experience in social or digital media, at an agency or in-house, demonstrating success in overseeing brand’s multiple platforms and/or in IP crossover digital campaigns
• Speak and write fluent English and Chinese while having in-depth knowledge about China young audiences and trends
• Have sound experience with external partnership management and phenomenal communicator, not only can speak your mind directly, can layout the logics behind; persuasive towards internal stakeholders as well as external partners
• Have the ability to see the big picture and utilize your suite of skills to level up your team's creative ideas; you back up the strong marketing instincts with meticulous analysis, metrics, and statistics
• Show strong strategic thinking, being able to make decisions from a macro perspective considering your partner and the market ecosystem; but at the same time, you show the same attention to details because you know that it is the details that make the difference.
• Experiences in game and/or entertainment industry is a plus

Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.