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Brand Manager, Console
4 years ago
Job Description
SUMMARY:
Ubisoft, a global leader in the video games and entertainment software industry, is currently seeking a Brand Manager to join the china brand team.
What you will do:
- Strategy Creation: Build the marketing strategy including consumer insights, situational analysis, and competitive insights.
- Project Management: Assist in leading the detailed planning and implementation process in order to meet defined goals.
- Collaboration: Align with the Production and European Marketing teams on CN marketing strategies. Work with Market & Communication team to develop the go to market and post launch live campaigns.
- Analytics: Analyze and report on campaign effectiveness leading to launch.
- Esports: Work with Europe Esports team on CN Esports strategy and execution plan. Secure slots for global tournament and facilitate participation of CN Esports club. Manage and facilitate 3rd party(community & streaming platform) tournament. Track and report esports and business KPIs for your respective programs.
Qualifications
What you will be equipped with:
- 3-5 years’ experience in game branding, Esports related experience would be a big plus+++
- Drive for Results: Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.
- Leadership: Can establish a clear vision, then rally partners and cross functional teams to strive to achieve it.
- Marketing Expertise: Has a good understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly and can adjust to changes in market dynamics and competitive landscapes.
- Esports Expertise: Has a good understanding of the CN Esports industry and eco-system. Be familiar with the primary Esports club, pro-gamer, tournament in China
- Innovation/Creativity: Not afraid to try new things. Can come up with creative ideas and/or elicit creative ideas from others.
- Fluent in Chinese / English.
Additional Information
What you will also get:
- An international working environment
- FUN Culture
- Lots of love from your colleagues!
Why Ubisoft Shanghai?
Be a part of the most exciting and innovating video game company in China. Come to work in Shanghai, an amazing city renowned as “Paris of the East”.
Together with a team of multi-national professionals equipped with the cutting-edge technologies, you can be assured of an experience that is both aspirational and fulfilling.
By working in Shanghai studio, you will also be offered with an array of career development opportunities, an abundant training resources, and moreover, a stimulating and creative work environment.
If you’re looking for this kind of job opportunity, you’ll find it here at Ubisoft Shanghai.
Join us for an exciting adventure and make great games!
Company Description
About Ubisoft & Shanghai Studio:
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2016-17 fiscal year Ubisoft generated sales of €1,460 million.
Created in 1996, Ubisoft Shanghai studio, is a vibrant and exciting place where our 400+ talents get opportunities to either co-develop great AAA blockbuster games, create cutting-edge online games or produce fun mobile games.
To learn more, please visit: www.ubisoftgroup.com
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