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Brand Manager, ANZ Publishing

Blizzard Entertainment is looking for an experienced Brand Manager to join the Australia/New Zealand publishing team, based in Sydney. This is someone who has a deep understanding of marketing strategy and branding but also has a keen appreciation for the role community/social, PR, and of course, developers play in creating epic experiences for players.

As the Brand Manager, you will develop, oversee, and drive all go-to-market activities across several franchises. You will be responsible for the regional health of these brands. You will execute strategic, innovative, cross-functional campaigns that maximize player acquisition and engagement. This role reports directly to the Publishing Director, Australia/New Zealand.

You should be able to approach challenges creatively and methodically, demonstrating data to deliver recommendations. You thrive in a dynamic, creative environment, and are well versed in prioritizing your work. You have a passion for cultivating relationships and enjoy working in a collaborative environment.

Core Responsibilities:

• Develop and execute integrated go-to-market strategy and live service marketing plans which can include partnerships, digital and OOH marketing, media planning, regional creative customization, events, public relations, social, retail, and community development
• Deliver strategic recommendations to grow user acquisition and player engagement
• Closely monitor and analyze core key performance indicators, such as sales data, market share trends, and provide competitive analysis
• Customize and localize global creatives, developing regional marketing assets when necessary
• Ensure all assets are approved through Global Publishing, are in-line with stated strategies, adhere to brand guidelines, and meet our high standard of excellence
• Create a collaborative relationship with the Global Publishing departments to foster coordination and alignment of strategies and tactics
• Monitor spends and revenue responsibility, assuring campaigns are within approved budgets
• Construct post-campaign reports to compare results against established KPI objectives, assure the effectiveness of overall marketing programs, and identify key learnings
• Work with internal/external partners and agencies to execute performance-based media campaigns
• Provide regional input on promotional pricing plans alongside the Global Publishing organization

Requirements:

• Minimum 3-5 years of marketing experience within interactive entertainment, mobile, and technology-based companies
• Expertise in consumer brand and digital marketing channels
• Strong business, analytical, and critical thinking skills
• Demonstrated ability to manage multiple priorities, and complete complex projects within deadlines
• Excellent written, oral, and interpersonal communications skills
• Ability to travel overseas if/when required
• Passion for, and in-depth knowledge of Blizzard games highly desirable

Required application materials:

• Resume
• Cover Letter which should include:
  • Why you are interested in working at Blizzard and the ANZ Publishing team
  • What games you are currently playing