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Brand Management Intern-Casual Games

Ubisoft
Shanghai Shanghai cn
3 months ago

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Job Description

As a brand management intern, you will assist the Brand Manager in doing research to help to elaborate the marketing strategy for the launch of our casual games name Just Dance and Rabbids, and to oversee the production of key marketing assets.

Some of the tasks you’ll be involved with include:

- Assist Brand manager in day-to-day brand management tasks, including China-ready check, translation support, asset gathering, adaptation and creation for new games and products releases, social media posts, etc.

- Working with the Brand Manager and the Marketing Artists, help adapt and/or create the marketing assets (key art, videos, posters, screenshots…) to support the release of our games, updates, events and products

- Help ensure our games and products are China-ready i.e. with an approved Chinese name and logo, quality localization, using the rights social and sharing platforms, etc.

- Be in touch with local business partners an help follow up local IP deal, Publishing deal and merchandising projects

- Under the Brand Manager’s supervision, execute market research, competition benchmark and relevant analysis to keep related to China gaming market and players

- Participate and support in local events such as China Joy, Ubinext, licensing shows etc.

作为一名品牌管理实习生,你将协助品牌经理对工作室的休闲游戏《舞力全开》、《疯狂兔子》进行市场研究,以帮助制定我们推出休闲游戏的营销策略,并监督关键市场素材的产出

你将参与的工作任务包括:

- 协助品牌经理的日常品牌管理工作,包括对中国版本内容的检查、翻译、素材搜集及社交媒体发布内容管理等,以支持新产品在中国的发布。

- 与品牌经理和市场美术一起工作,调整及创作各类市场素材(包括主要产品素材、视频、海报、展示图等),以支持产品的发布、更新及市场活动。

- 协助中国上线游戏的品牌管理,包括中文名称及Logo、中文翻译质量以及推广渠道监控等。

- 和本地商务合作伙伴保持联系与沟通,以确保本地发行项目、IP授权项目以及周边销售的顺畅进行。

- 与品牌经理一起进行市场调查、竞品分析和中国游戏市场和玩家行为分析。

- 协助各类本地活动,如China Joy、Ubinext、授权展览等。

Qualifications

- Master Student major in marketing, communication or business/management.

- At least one previous experience in marketing/advertising/entertainment/media is preferred.

- A passion and knowledge for games. Some knowledge of Ubisoft’s brands and games is a plus.

- Other interest in the entertainment world (movie, anime…), collectibles and/or new technologies (AR/VR).

- Native Chinese and fluent English speaking and writing skills.

- Creative, dynamic and organized, with a high developed team spirit.

- 硕士及以上学历,市场营销、传播或商业/管理专业的在校大学生;

- 有营销/广告/娱乐/媒体工作经验者优先;

- 热爱并了解游戏行业,熟知育碧品牌及产品更佳;

- 对其它娱乐产业(如电影、动漫等)、手办或游戏行业新兴技术(AR/VR)感兴趣;

- 以中文为母语,同时具备优秀的英文沟通能力;

- 富有创造力、活力和组织性,具有高度的团队精神。

Company Description

About Ubisoft & Shanghai Studio:

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2018-19 fiscal year Ubisoft generated Net Bookings of €2,029 million.

Created in 1996, Ubisoft Shanghai studio, is a vibrant and exciting place where our 600+ talents get opportunities to either co-develop great AAA blockbuster games, create cutting-edge online games or produce fun mobile games.

To learn more, please visit: www.ubisoftgroup.com

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