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Brand Director (M/W/NB)

Job Description

Ubisoft Production HQ is the headquarter of our network of production studios and plays an essential role in the conception of our games. Closely working with the top management and our studios worldwide, our role is to support the various project teams on different topics (production processes, design, content, game direction, financial planning, human resources) in order to enable them to develop high-quality games while maintaining an editorial and strategic coherence. This particular position allows our team members to benefit from a global overview of all our current projects under development.

At Ubisoft, you have the opportunity to work and grow with passionate teams that are pioneers in their field, all around the world. You will evolve in a caring and inspiring environment in which you will push the limits of the imagination and technology to create story worlds that will fascinate our audiences.

Do you want to join us on our adventure? Ubisoft is looking for a

Brand Director (M/W/NB)

Job description

The team:

Online Services is an international team at Ubisoft that offers a set of modular and managed solutions that empowers game developers and publishing teams to:

• Develop great live experiences by integrating our solutions to build a tailored live experience and enrich the ecosystem by providing ideas and requirements.
• Operate with agility by implementing cost-efficient solutions to keep and renew the audience’s interest.
• Reach all players by leveraging Ubisoft Connect that allows us to reach the entire Ubisoft audience as well as acquire new players

Job ambition:

As Brand Director, you will bring a market-perspective to production, so that it delivers experiences grounded in consumer insights while maintaining the integrity of the creative vision.

You are the ambassador of the brand, a representative of its community within its development team. You know its audience – and what they want. Your expertise influences the content that goes into the service as well as the way we communicate about it externally, inspiring players – both current and potential – to visit and use Ubisoft Connect services.

What you will do:

• Work closely with other core team members to discuss the vision & long-term goals;
• Define the brand identity, its values and themes, positioning, target market, in alignment with the production long terms goals;
• Develop the communication timeline, milestones, KPIs, and budgets;
• Collaborate on marketing strategies and tactics (campaigns, events, sales, etc.) to build brand awareness, traffic and usage;
• Collaborate with the data, consumer research and community management teams to gather player insights and recommendations, bridging the market, the players and the development teams;
• Partner with brand directors, Direct to consumer & publishing teams to use Ubisoft Connect as a catalyst to value the brands, the games, the offers & the way Ubisoft interact with its players;
• Team up with producers and other directors to review services and flows, ensuring that suggestions are in line with what our community wants.
• Research and monitor market trends to identify exposure opportunities.
• Build and grow your brand team.

Qualifications

• Business School background or similar, you have significant experience in product development, agile project management or/and change management;
• You can influence positively with your leadership, and you know how to communicate with impact;
• You are at ease with collaborating cross entities and teams (incl. geographically distributed teams);
• You adopt and maintain a strategic vision;
• A fluent level of English is mandatory;

Additional Information

Ubisoft, a great place to work :

• Fun at work : immersive events in our games, a lot of conferences and webinars, celebration evenings (out of Covid-19 context), playtest sessions….
• A caring and collaborative culture that encourages knowledge sharing
• A dynamic environment which leads to continuous innovation and improvement, where everyone’s ideas have the opportunity to shine.
• Working with experts in their field and enthusiasts who take up the challenge of pushing the limits of video game/entertainment every day
• And many other benefits!

This job is a fixed-term contract from 02/01/2022 to 23/04/2022 (maternity leave).

Ubisoft is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Company Description

Ubisoft’s 21,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.