The Marketing team at Zynga is looking for a User Acquisition Associate who will be responsible for managing large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who can independently manage multiple advertising campaigns as well as coordinate creative development and program execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business.
Responsibilities:
- Drive and optimize global mobile marketing campaigns with programmatic buying partners: Facebook, Google, Apple, Snapchat and with Ad Networks, DSPs, and other media platforms
- Have detailed understanding of ad attribution and tracking with mobile measurement partners (e.g. TUNE, Adjust, Appsflyer , Kochava )
- Monitor, optimize and report performance of campaigns on an ongoing basis.
- Identify targeting segmentation, creative solutions to improve acquisition performance.
- Develop test plans, measure performance, and make recommendations based on testing.
- Work with senior management to drive UA strategy
- Optimize creative, targeting, bids and budgets daily to drive the highest ROI.
- Provide insightful analysis of our UA spend and its results.
Required Skills:
- 2+ years of experience handling mobile growth marketing campaigns
- Experience handling on Facebook, Google, and other ad networks
- Blend of creativity and metrics-driven approach to problem solving
- Experience handling seven-figure marketing budgets
- Experience scaling UA campaigns worldwide
- Passion for mobile games is a must
- Strong Excel and SQL skills required
- Comfortable working in a fast-paced and highly dynamic environment
What we offer you:
- Work in a studio that has complete P&L ownership of games
- Competitive salary, discretionary annual bonus scheme and Zynga RSUs
- Full medical, accident as well as life insurance benefits
- Catered breakfast, lunch and evening snacks
- Child care facilities for women employees and discounted facilities for male employees
- Well stocked pantry
- Generous Paid Maternity/Paternity leave
- Employee Assistance Programs
- Active Employee Resource Groups – Women at Zynga
- Frequent employee events
- Additional leave options for most employees
- Flexible working hours on many teams
- Casual dress every single day
- Work with cool people and impact millions of daily players!
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