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Associate Product Marketing Manager, Pokémon GO Live Game
3 years ago
As a live service product, the sun never sets on Pokémon GO. Whether it’s an in-game event, an in-person event, a GO Battle League season, a new legendary Pokémon in Raid Battles, or a Team GO Rocket takeover, there’s always something happening for Trainers to enjoy.
Niantic is looking for an Associate Product Marketing Manager II to help manage the marketing communications and planning around all of the live game components of Pokémon GO. The ideal candidate has an existing passion for the product and is able to juggle multiple responsibilities while meeting tight deadlines. In this role, you will work closely with various cross-functional teams to execute on strategies and tactics aimed at growing Pokémon GO’s player base while keeping existing Trainers informed and engaged. As this is a global product, you will need to collaborate with teammates from around the world to ensure consistency and accuracy across all regions for any marketing initiative. This role is not eligible for immigration sponsorship.
Responsibilities
- Oversee go-to-market execution for all live game marketing campaigns (e.g. Adventure Week, GBL season changes, Community Day, etc.).
- Project manage all LiveOps plans with Product, Game Design, and Marketing teams to ensure timely and accurate communications are published globally.
- Collaborate with Community team to identify and produce evergreen marketing content.
- Manage co-marketing partnership and paid sponsorship opportunities within Pokémon GO.
- Work with external partners to secure approvals for all live game initiatives and comms.
- Coordinate with Google Play, Apple App Store, and Samsung Galaxy Store teams to generate assets for promotional featuring.
Qualifications
- 2+ years of experience in Product Marketing or Project Management, ideally for a live service product.
- Bachelor’s degree in Marketing, Communications, or related field.
- Strong project management and organizational skills.
- Exceptional verbal and written communication.
Plus If...
- Intimate knowledge of Pokémon GO and the various existing features and events.
- Passion for building communities and connecting people in meaningful ways.
- Proficiency in G Suite a plus.
Join the Niantic team!
Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.
Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and recently released third title, Harry Potter: Wizards Unite.
Niantic is an Equal Opportunity employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.
We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, Tokyo, Hamburg, and Zurich.
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