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Associate Performance Marketing Manager
2 years ago
Associate Performance Marketing Manager
Looking for an innovative, creative, passionate, and fun company? Then, let us introduce ourselves. We are MobilityWare and we make fun for a living! Our juggernaut mobile games like Solitaire, FreeCell and Spider were present on Day 1 of the App Stores and have only continued to grow. We recently topped over 350 million downloads across our portfolio of games and are hungry to continue finding new avenues for growth.
We've been voted 2015, 2016, 2017 & 2018 Best Places to Work in Orange County by the Orange County Business Journal and OC Register! Headquartered in Irvine, CA. Other successful titles include Hearts, Pyramid, Spades, Mahjong, and Jigsaw Puzzle to name a few. Our vision is to create winning mobile games and have fun doing it.
Position Summary:
We are looking for an Associate Performance Marketing Manager with digital marketing experience to support the execution of acquisition marketing strategies within the Card Suite on games like Solitaire, Spider, and FreeCell.
- Help support and execute strategic initiatives for all areas of marketing including Product Marketing and app store optimization (ASO), user acquisition (UA), cross promotion, social media, and experimental marketing.
- Collaborate with product and marketing team to carry out marketing goals, develop marketing strategy, and implement campaigns
- Launch and manage user acquisition campaigns on ad networks, social media platforms, and other channels.
- Analyze performance and measure ROI of specific marketing activations including UA, cross promo, ASO, and all other marketing campaigns.
- Monitor and analyze data to optimize campaigns to meet volume and ROI targets for each product
- Coordinate with design teams on creative assets to maximize performance
- Track campaign and generate performance reports
- Collaborate with data analysts and product managers to develop insights
Position Qualifications:
- 1-3+ years of experience in digital marketing, media buying, user acquisition, or performance marketing
- Proficient in Excel and PowerPoint
- Ability to troubleshoot data issues
- Highly organized and able to work in a metric-driven role focused on ROI
- Exceptional analytical and quantitative skills
- Experience running A/B tests and deriving at actionable recommendations
- Ability to project plan and manage multiple concurrent projects
- Great written and oral communication skills, and strong presentation skills
- Knowledge of the mobile ecosystem
- Experience in CRM, social, and re-engagement campaigns a plus
- Experience working in the social/mobile game industry a plus
- Experience managing/optimizing advertising campaigns directly or through an agency is a plus
- Knowledge of ASO strategies and execution, including keyword optimizations, localizations, creative optimizations, and App Store description copy writing is a bonus.
- Experience coordinating with creative teams to create assets a plus
- Working knowledge of SQL is a plus
- BA/BS Degree in marketing/finance or equivalent
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