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Associate Marcom Activation Manager
4 years ago
The Italy Associate Marcom Activation Manager represents Marcom Activation. S/he is responsible for the development, execution and measurement of locally nuanced integrated omni-channel marketing activations for Games, Network & Family Portfolio in Italy, with a focus on building player relationships and delivering on commercial goals worldwide.
Responsibilities
- Italy marketing expert: In collaboration with Marcom Activation Manager or Lead the Associate Marcom Activaton Manager s urface s strong country insights to the Marcom Activation Director in line with planning timelines to inform Marcom Strategy for Games, Network & Family Portfolio
- Seamless Player Journeys: Develops and executes locally nuanced omni-channel country marketing activations that deliver on the strategy brief likely for specific countries
Ensures cohesion across all owned and partner Italian channels; tracks beat readiness and works with Marcom Activation Manager or Marcom Activation Lead to remove barriers to timely, coherent execution
- Connects marketing activation with product and business deliverables: Tracks and interprets Italy campaign performance data delivered by GAI and translates into actions
- Agency management: Manages agency (influencer, comms, creative ) and contractor resources (where applicable) likely in collaboration with Marcom Activation Manager or Lead
- Communication specialist: Attends & staffs events, media engagements. In-territory contact for Publishing & external partners including first parties
- Activation hygiene:
- Budget tracking: Italy non-media budget tracking and EPO raising, receipting for the approved Italy campaign execution
- Drives process to ensure legal approval on bespoke Italy activations
- Localised Content QA: until further notice, reviews and approves localised assets (metadata, product glossary, packaging, media assets – video banners, sponsorship; PR materials via agency; localised web pages and others as required)
Deliverables
- Omni-Channel Activation Plan : Cultural considerations for Marcom Strategy and locally nuanced omni-channel marketing activations for Italy
- Italy Budget Plan : Deployment of $s by channel in market, optimised ongoing
- Beat readiness Scorecard : Risk and opp assessment on flawless execution of key beats
Core Competencies
- Collaboration : Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
- Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
- Dependability : Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
- Results Focus & Initiative : Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
- Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.
Requirements
- Ability to drive and execute marketing excellence to optimize product performance in a given region
- Commercial / Business acumen & understanding – global and local
- Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
- Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns, nuanced for Italy
- Ability to execute effectively across a variety of brands and products
- Adept at managing up and in partnership with a complex matrix of partners across regions.
- Ability to take direction, be solution driven and manage priorities with self-sufficiency with a remote team and manager
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