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Associate Manager, Social Media & Community

Capcom
San Francisco, CA, United States
2 years ago
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Position Summary:

Capcom is looking for a digital-savvy Assoc. Manager, Social Media & Community to maximize the potential for our games with a primary focus on Fighting Games!

Social M edia and C ommunity M anagement are rapidly evolving, and we’re looking for the right person to help brainstorm, a dapt and execute effective plans to help us and our communities thrive!

The main function of the Social Media / Community team is to interface with Capcom communities of fans and players, communicating news, updates, announcements, and facilitating regular engagement with our game/social content and among fans themselves. Another key function is to relay community feedback to internal teams, evangelizing for communities’ needs and desires for current and future projects.

The Social Media / Community team is a n integral part of the larger communications team, which consists of Marketing, PR, and Social Media / Community. All teams ultimately work together to maximize positive sentiment around Capcom and its brands, while also always aiming to expand our communities, inviting new fans and players to join in.

Responsibilities

  • Strategize, create and execute Social Media and communication campaigns for Capcom Fighting Games, and other Capcom brands.
  • Create and/or help produce/ optimize all aspects of Social Media and communication content : social copy, blogs, custom graphics, custom videos, live streams, UGC and more .
  • Align communication plans and coordinate with other teams around the world, including Marketing, PR, Capcom Japan, Capcom Europe, Brazil & LATAM .
  • Monitor and report community feedback to appropriate teams, and jump in online conversations when applicable.
  • Monitor and report relevant competitors’ community activities, as well as general industry trends.
  • Stay up to date on latest Social Media / Community Management best practices and work with internal teams to adopt them at Capcom.
  • Critically evaluate game builds and provide feedback with players’ and communities’ needs in mind.

Knowledge, Work Style and Abilities

  • Passion for gaming and solid understanding of relevant pop culture.
  • Strong knowledge of the games industry and ability to identify key trends.
  • Excellent organizational skills capable of managing multiple deadlines at any time.
  • Pro-active and solution-oriented, always seeking improvements and optimizations.
  • Team player willing to assist and collaboration on various projects.

Minimum Requirements (Education and Experience)

  • Bachelor’s Degree
  • 3-5 years of experience in Social Media / Community Management as an individual contributor role (preferably in gaming, entertainment or tech industry)
  • Expertise with Social Media platforms and best practices (Twitter, Facebook, Instagram, YouTube, Twitch, etc.)
  • Excellent verbal and written communication skills.
  • Creative writing for online spaces (social copy, blogs, video scripts, etc.)
  • Proficiency with multimedia creative tools, primarily Adobe Photoshop and Premiere.
  • Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)

Preferred Experience (Nice-to-Haves)

  • Experience managing “Brands” as well as individual “Products”.
  • Public Speaking and Live Streaming.
  • Strong familiarity with some Capcom Brands.
  • Familiarity with competitive gaming and eSports.

Additional Information

This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job classification.

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