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Associate Manager, Global Creator + Influencer Marketing - NextMakers

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA2K, WWE2K, PGA2K, Marvel Midnight Suns, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

An organized, ambitious, savvy and culturally tapped influencer marketing professional to play a key role in communicating and managing our creator NextMaker program and community. You will be instrumental in the continued development and evolution of 2K’s NextMaker creator program and help to moderate, inform and cultivate the program's continued success.

The ideal candidate has a deep understanding of the content creation and creators in gaming and lifestyle, intimate knowledge of the tools of the trade and social content platforms. You will have a history of influencer and creator relations, with a passion for the betterment of creator and publisher relationships. This position requires a degree of empathy towards the brand content creators have built independently, while also understanding and balancing the business needs of 2K.

We aim to create an honest and transparent creator community, fostering a mutually beneficial relationship with 2K and content creators. NextMakers are a primary tool within our marketing organization and we are focused on building sustainable, long-term relationships with its most passionate and influential players and community.

**This position can be based in Los Angeles or Novato, CA

What You Will Do:

Reporting to the Manager, Global Creator + Influencer Marketing for NextMakers based in Novato, California you will work across all games in 2K’s vast portfolio of titles and serve as one of the primary operations, community comms and project manager for our NextMakers program. You will helm out Discord servers and help to optimize and cross-functionally communicate information across 2K’s organization.

You will:

• Serve as a key internal subject matter expert for influencer + creator marketing, providing on-going guidance and direction as needed.
• Be a program facing personality for members of the program - talent relations and the ability to conduct, plan + present program-wide communications + engage in feedback loops.
• Develop and deploy territory driven executions and help develop relationships and pipelines with international talent.
• Collaborate with global title marketing + digital community marketing teams to carve out unique and creative exclusive opportunities for title NextMakers that drive value to both members and the organization.
• Communicate + drive innovative and best-in-class marketing practices internally to best foster 2K and creator long-term relationships.
• Partner with various cross-functional teams across the organization (ie. live services, dev, creative services, brand marketing, legal, etc.) to manage the execution of NextMakers program initiatives.
• Be a point of contact for building strategic partnerships outside of the organization with partners interested in being part of the NextMaker’s creator ecosystem.
• Work closely with 2K’s independent studio partners to facilitate feedback sessions and pipelines to drive professional conversation between development and creators.
• Monitor, analyze and report performance metrics for NextMakers activations.
• Build feedback loops internally and externally for creator and community improvement.
• Manage PO’s, contracts and payouts for programs NextMaker’s are part of in paid capacity.
• Collaborate closely with social and community teams to provide compelling influencer-led content that will engage fans on our owned social media channels.

Who We Think Will Be A Great Fit:

An agile candidate with experience launching games, sports or entertainment driven marketing campaigns with a heavy focus on influencer and creator marketing. You have the acumen to plan ongoing lifecycle management of the program per title, with a personal passion for breaking down walls between publishers and content creators to create synergy. Impeccable and timely communication chops are key in this role, which will require you helming our NextMaker Discord server and working closely with our Community team on game communications.

You will have a service-oriented mindset and are a strong project manager capable of motivating, directing, and holding creators accountable for delivering against global campaign plans. This role requires an immense ability to be agile, pivot quickly and prioritize daily, while remaining on-task for long-term projects. The ideal candidate has a history of working cross functionally within a matrixed organization and a proven ability to bring projects to fruition.

You understand influencer and creator metrics and KPI’s, and are comfortable delivering insights, deep-diving into analyzing what is and isn’t working, and can leverage that information to take actionable steps to increase productivity. You will help the team to deliver on a data-driven approach and are well-versed in leveraging analytical tools like Tubular + creator marketing platforms such as CreatorIQ.

You have:

• Bachelor’s degree in Marketing, PR, communications, or a related area of study; or comparable proven work experience.
• Knowledge of creator + influencer marketing and a passion for innovation within the space.
• A minimum of 3+ years of influencer and/or creator marketing work experience and community building within gaming, entertainment, sports or agency, a bonus.
• Self-starter with the ability to manage the community and projects, taking ownership over the process to completion.
• Fundamental understanding of the creator economy within the entertainment industry
• A passion for innovation and advancing creator trends, especially in gaming and sports.
• Excellent external and internal communication and presentation skills.
• A good eye for content creation and an existential understanding of top platforms and content that performs on them.
• Agility and the ability to work with limited definitive direction
• A love of video games, especially sports simulation, action, strategy and arcade games, a plus!
• Social platform expertise and strong knowledge of community platforms like Discord, Twitch, YouTube, Steam and Reddit.
• Familiarity with social listening, video analytics and influencer marketing tools like Sprinklr, Xsolla, Tubular, StreamHatchet and CreatorIQ.

The pay range for this position in California at the start of employment is expected to be between $80,000-$115,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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