This job might no longer be available.

Associate Manager, Digital Media Activation and Investment

Team Name:

Job Title:

Requisition ID:

Job Description:

Blizzard Entertainment is looking for anAssociate Manager, Digital Media Activation and Investment to join the Global Growth Marketing team and lead media activation for a selection of Blizzard’s gaming franchises. We are looking for an enthusiastic team player eager to build audience-centric paid media campaigns that support the player lifecycle from acquisition through retention.

The Associate Manager will be responsible for owning media planning and implementation for their assigned campaigns, collaborating with the internal strategy team, and overseeing a group of platform-specific activation specialists.

The ideal candidate is passionate and knowledgeable about digital media, self-motivated, a critical thinker, a team player, and an effective communicator. If you have a passion for video games and enjoy a fast-paced environment, we encourage you to apply!

*Covid-19 Hiring Update: We’ve transitioned to a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Primary Responsibilities and Duties

Media Buying – 40%

• Oversee media activation for assigned Activision Blizzard franchises, acting as a point of contact to internal teams
• Collaborate with the strategy and operational teams to determine media partners for assigned campaigns
• Own RFP process, working with publishers to assure timely receipt and accuracy of proposals, including:
  • Leading internal reviews of media proposals to compile feedback and notes for vendors
  • Negotiate plans and rates on behalf of Activision Blizzard
  • Working cross-functionally with internal teams and agency partners to establish and maintain content calendars, assets, and creative for all campaigns
  • Taking ownership of financial tracking, helping ensure proper billing and payment

Management – 40%

• Manage the day-to-day activity of media specialists for assigned campaigns
• Guide activation team workflow, being a conduit between various platform teams

Internal Collaboration – 10%

• Maintain strong partnerships with internal teams (strategy, analytics, consumer marketing, etc.) and international counterparts
• Participate in larger team projects on the future of media buying and activation

Learning & Development – 10%

• Monitor trends in performance and brand media; keep tabs on emerging platforms and advertising units

Requirements

• 6+ years of paid media experience (or relative experience)
• 1+ years of management experience
• Experience in strategic planning and proven cases of bringing plans to execution
• Comfort in leading meetings and presenting to executives
• Ability to manage large scale projects from start to finish
• Proven track record in operating with a high-level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
• Expert at Excel; proficiency with other MS Office products
• Comfortable working in a fast-paced environment

Pluses

• BA / BS degree in marketing, advertising, business, or related field
• Proficiency in collaborating within a large, complex organization
• Experience with Ad Serving technology like GCM, Flashtalking, etc. a bonus
• Passion for video games and understanding industry trends
• While game industry experience is not a requirement, previous work across PC and mobile gaming is a plus

Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences