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Associate Director, Digital Media Activation

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Associate Director, Digital Media Activation

The Associate Director of Global Activation and Investment will oversee Blizzard Entertainment’s global live operations and performance media campaigns for their console and PC games (e.g., World of Warcraft, Diablo, and Overwatch). Utilizing their data-driven decision-making and role as a Global Growth Marketing leader, they'll work with their media specialists to drive best-in-class activations and generate player acquisition and monetization.

Prospects will be highly skilled in team management and familiar with core and emerging advertising approaches. This is an excellent opportunity for a qualified individual to make a measurable impact at one of the largest gaming companies in the world.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

Primary Responsibilities and Duties

Management – 50%

• Manage the day-to-day global activity of all performance media campaigns, covering social, video, search, programmatic mediums
• Guide team workflow, being a conduit between activation team and other departments

Media Buying Operations – 20%

• Working cross-functionally with internal teams and agency partners to establish and maintain content calendars, assets, and creative for all campaigns
• Taking ownership of financial tracking, helping ensure proper billing and payment

Partnerships – 20%

• Maintain strong partnerships with internal teams and international counterparts
• Collaborate with key media vendors on behalf of Activision Blizzard
• Participate in larger team projects on the future of media buying and activation

Learning & Development – 10%

• Monitor trends in performance and brand media; keep tabs on emerging platforms and advertising units

Must Haves

• 8+ years of data-driven media planning and proven cases of bringing plans to execution
• 5+ years of management experience
• Experience buying in-platform with numerous ad platforms, including but not limited to Meta, Snapchat, Tiktok, and Google
• Proven track record in operating with a high-level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
• Expert at Excel; proficiency with other MS Office products
• General understanding of deploying and interpreting results from A/B, split tests, and brand lift studies a bonus
• Experience with mobile user acquisition, a bonus
• Flexible work hours, weekend and evening work will be required from time to time

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com General employment questions cannot be accepted or processed here. Thank you for your interest

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .