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Associate Director, Advertising Insights

Craft:

Job Description:

Associate Director, Advertising Insights - London, NY, Other

Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard and King.

The initial goal of this thriving start-up effort has been to create premium, innovative advertising experiences for world-class casual mobile games like King’s Candy Crush Saga. Looking ahead, we plan to launch advertising across the Activision Blizzard portfolio, including high growth areas like esports. This is a really exciting time to join this growing business.

Your role within Activision Blizzard Media

You will be responsible for driving direct advertising revenue as a part of the advertising insights team. This includes participating in developing thought leadership projects, executing research, conducting analysis and presentations for clients and internal customers, panel management, project management and working along our marketing measurement and data science teams.

This role reports to the Head of Advertising Insights and works closely with the Research Leads as well as the rest of the Research, Marketing, Sales & Product teams to carry out the roadmap for quantitative and qualitative research related to ad effectiveness & user experience at ABM.

• Developing and carrying out thought leadership projects with the team focusing on unique perspectives and tools to advance our industry leadership in gamer knowledge
• Deliver research to stakeholder teams - Sales & Product - showcasing the impact of advertising on our players and brands
• Build stories and support on vertical narratives to help advance our sales strategy
• Build stories relating to player sentiment and user experience informing our game studios on iterative journey changes

Skills & Attributes

• BA/BS in business, marketing, analytics or related fields recommended
• 10 years of experience, preferably in a marketing or media environment
• Experience in executing research plans from survey design to presentation expected
• Strong analytical, organizational, project management and communication skills
• Effective data visualization skills
• Strong team player, works well collaboratively
• Additionally a self-starter: Energetic, passionate, curious and takes initiative with strong follow-through to quality delivery required
• Strong presentation and storytelling skills to succinctly discuss the methodology and insights derived
• Excellent ability to communicate analytics to a non-technical audience
• Interest in gamer insights, behavior and analytics necessary
• SQL experience a plus / willingness to learn a must.

About Activision and Our Family of Brands

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one (or more!) of our games. We have developed more than 200 fun titles and offer games in over 200 countries and regions. King has game studios in Barcelona, Berlin, Bucharest, London, Malmö, Seattle, San Francisco and Stockholm along with offices in Chicago, LA, Malta, New York, and Tokyo. King is an independent unit of Activision Blizzard Inc. (Nasdaq: ATVI) which acquired King in February 2016.

Activision Blizzard is a member of the Fortune 500 and S&P 500, and the world's most successful standalone interactive entertainment company.

We delight hundreds of millions of monthly active users around the world every day through franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™.

We’ve been one of Fortune’s "100 Best Companies To Work For®" for the last four years. Headquartered in Santa Monica, California, we have operations throughout the world, and our games are played in 196 countries.

About Activision Blizzard Media

Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world, with hundreds of millions of players across over 190 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®.

The idea is simple: great game experiences offer great marketing experiences. We have built a new team to introduce innovative, impactful, and rewarding advertising experiences to our huge audience of highly-engaged players. We are looking for new talents to help take our emergent media offering to the next level.

We need all sorts of heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people.

Ready to play?

Come join our world and work alongside some of the best and brightest minds in the business.

All applications should be made in English.

Discover more at https://www.activisionblizzardmedia.com/