Associate Brand Manager
Does identifying, analyzing, and empathizing with audiences make you tick? Is your happy place a world of spreadsheets, charts, screenshots and trailers? Do you thrive in a fast-paced environment full of exciting opportunities every day? If you said yes to these three things, we'd love to talk about the next step in your career with us at Gearbox! Gearbox Publishing is looking for an Associate Brand Manager to work closely with marketing and other internal teams and external partners to help plan, create and execute strategic marketing plans and media plans and manage the creative marketing asset pipeline and budget.
Responsibilities (will vary by project):
• Assist in the planning and development of product positioning, strategic marketing plans, advertising and other promotional programs designed to increase sales.
• Assist in the development of game marketing assets and ensure that assets are created on time and align with marketing and positioning goals and accurately represent the product.
• Assist Brand Managers with product copywriting and the creation of creative briefs.
• Work closely with project managers to provide insight into the master schedule.
• Work with project managers to develop scope and proper capacity planning.
• Coordinate stakeholder feedback for marketing assets.
Required Skills and Experience:
• BA in Marketing, Advertising, or Communications
• Two+ years of experience in brand marketing, product management, project management in an applicable industry (gaming, entertainment, consumer goods, etc.).
• Understanding of video game publishing and marketing content pipeline from concept to shipping.
• Knowledge of current trends in the gaming industry and related marketing trends.
• Strong oral and written communication skills.
• Strong organization, time management and scheduling skills.
• Self-motivated and able to juggle multiple, potentially unrelated projects.
• Awareness and knowledge of social, cultural trends and current events.
• A team player: belief that the team’s success is your success and be comfortable picking up tasks or projects that may fall slightly outside your normal duties.
Nice to haves:
• Has previous experience working on AAA products at a gaming publisher or developer.
• Knowledgeable about Gearbox-owned IPs (Battleborn, Borderlands, Brothers in Arms, Duke Nukem, Homeworld) and published IPs(We Happy Few, Risk of Rain 2, Godfall) .
• Familiarity with JIRA, Perforce, and build management.
• Loves data and finding ways to improve based on past results.