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Associate Brand Manager - DCUO
2 years ago
Associate Brand Manager – DC Universe Online
Studio: Dimensional Ink Games
Location: Austin, Texas
Employee Type: Full Time
ABOUT OUR STUDIO
Dimensional Ink Games (Austin, TX)
Dimensional Ink Games (DIG) is a Daybreak Game Company studio located in northwest Austin with a view of rolling hillsides. Our studio is centered around bringing comic adventures to life. You own your destiny in our games, and in your career here. We are a team that believes in passionately working towards our goals. Our core goal is developing DC Universe Online, and we plan to continue making it one of the best superhero video games available. We are building teams as diverse as our ideas, and you are invited to join in the adventure with us as we explore new worlds and characters year-round!
At DIG, we live our values every day; these values guide our culture and shape how we approach each other and our work:
- Innovative Ownership: Be an owner, build owners
We know that to succeed means to fail but fail wisely and come back better. Don’t do something just because it’s always been done that way. Be open to learning from all sources and be willing to teach all. Work smart and pursue your craft with passion.
- Empathy: Walk in their shoes
We take the time to see from the perspectives of our team members and our players. We care deeply, behave positively, and communicate candidly. Emotional intelligence allows our team to act with respect and appreciate each another (and ourselves).
- Collaboration: See the best idea, not have the best idea
We are better together than by ourselves, so we know that a great idea can come from anywhere. We are committed to hiring the best-fitting team members who amplify our craftsmanship and inspire us all to grow.
- Honesty/Humility: Integrity matters
We have the self-reflection to hold ourselves accountable and support those who also hold themselves accountable. Be transparent to build trust and a team that is empowered to be bold and authentic. We trust our team members and their feedback.
Find out more about our studio at www.dimensionalink.com.
THE OPPORTUNITY
The Associate Brand Manager will help develop marketing strategies and execute tactics for DC Universe Online on the growing marketing team at Dimensional Ink Games reporting to the Senior Brand Manager, this position will be responsible for:
- Assist in Creation and Execution of Marketing Plans
- Collaborate with Brand Manager to develop integrated marketing plans through all phases of product development.
- Under guidance of Brand Manager, usher deliverables through all phases of product marketing including, but not limited to all planning & project timelines related to creative development, advertising, special events, and trade and consumer promotions.
- Work effectively with internal cross-functional teams including Community, Marketing, Operations, and Web to ensure seamless integration and execution of our marketing campaigns.
- Manage Creative Asset Development & Deployment
- Facilitate visual asset creation, logo, and copy treatment requests to deliver best in class creative executions for game promotions and content releases. This includes communication with internal and external teams to execute.
- Assist marketing with drafting product copy and creative briefs by ensuring that visual and written communications align with Brand identity and planned strategy.
- Organize and maintain Visual Asset directories and style guides for the Brands to ensure expedition of deployment of advertising assets for all scheduled sales and promotion campaigns. This will include using a blend of propriety and commercially available tools.
- Coordinate with External Partners
- Assist the marketing team in day-to-day conversations with external marketing agencies, game distribution partners, and franchise partners on marketing initiatives.
- Monitor Marketing Performance & Market Competitors
- Provide guidance and recommendations for support teams on what excites and delights our customers to optimize copy and/or assets in email, ad placement, & SEO campaigns.
- Monitor and review marketing campaign results to present learnings to senior marketing team.
- Assist with campaign budget management including the coordination of purchase orders and invoices.
What craft expertise you’ll have:
- Understanding of video game publishing and marketing content pipeline from concept to shipping final product.
- Experience with digital marketing across web, console, and social including working with online/digital marketplaces, supporting digital content strategies, supporting launches of supportive and standalone digital releases.
- Proven ability to take ownership of projects and tasks, taking initiative to set objectives and execute against established goals.
- Creative solutions engineer. Suggest ideas, filter feedback, and provide consistent execution across multiple channels.
- Understanding of basic game analytics and tools to review player KPI’s in order to asses player behavior and marketing performance.
Other Criteria
- 2+ years of experience in brand marketing, product management, project management, visual merchandising, or digital storefronts in an applicable industry (gaming, entertainment, consumer goods, etc.).
- BA / BS in Marketing, Advertising, Digital Marketing and / or Communications preferred.
- Proficiency in PowerPoint, Excel, Adobe Photoshop and Illustrator is a strong plus.
- Knowledge of current trends in the gaming industry and related marketing trends.
- Strong organization, time management and scheduling skills.
- Strong oral and written communication skills.
- Experience with MMORPGs and familiarity with Daybreak Games IPs and franchises is a plus, whether for work or as a player!
- Google Analytics and CRM expertise a plus.
- MBA a plus, but not required.
We invite you to get in the game with us and help us make exciting experiences!
ABOUT OUR COMPANY
Daybreak Game Company LLC is a recognized worldwide leader in massively multiplayer online games. Best known for blockbuster hits and franchises such as DC Universe™ Online, PlanetSide®, EverQuest®, and Dungeons and Dragons Online®, Daybreak creates, develops, and provides compelling online entertainment for millions of gamers worldwide. We are the game publisher for Darkpaw Studios, Rogue Planet Gaming Studio, Dimensional Ink Games, and Standing Stone Games. To top it off, we are making games in three of the coolest cities in the United States: San Diego, Austin, and Boston. We make games that bring people together and build lasting communities and are totally devoted to delivering the ultimate gaming experience! Find out more about our company at www.daybreakgames.com.
Be Aware of Fraudulent Recruiting Activities
Daybreak Game Company will never ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or through online messaging apps (WhatsApp, Hangouts). We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Daybreak Game Company’s People & Culture team at people@daybreakgames.com if you encounter a recruiter or see a job opportunity that seems suspicious.
**Daybreak Game Company, LLC. is an Equal Opportunity Employer, committed to Diversity in the workplace.**
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