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Associate Activation Specialist, Search and Video (Contract)

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Associate Activation Specialist, Search and Video

Blizzard Entertainment is looking for an Associate Activation Specialist to join the Global Growth Marketing team and help activate impactful, industry-leading digital campaigns. This specialist will help plan, execute, and optimize Blizzard's brand and performance ad campaigns, focusing on paid search and video (primarily YouTube).

The ideal candidate is self-motivated, a team player, and interested in a career in paid advertising. If you have a passion for entertainment and enjoy a fast-paced environment, we encourage you to apply!

Primary Responsibilities and Duties

Search and YouTube Campaign Planning – 20%

• Work alongside strategy, operations, CRM, and other activation team members to plan global search and YouTube advertising campaigns, including branding and performance initiatives

Campaign Activation – 45%

• Build and optimize paid search and YouTube ad campaigns for Activision Blizzard’s acquisition and monetization initiatives
• Perform necessary ad operations duties, including building pixels and trafficking assets
• Follow internal QA processes such as generating screenshots, live links, and placement information
• Work cross-functionally with internal teams and agency partners to establish and maintain content calendars, assets, and copy for all paid campaigns
• Take ownership of relevant financial tracking, help ensure proper billing and payment to vendors

Reporting and Optimizations – 30%

• Perform daily pacing and performance-based optimizations across all active search and YouTube initiatives
• Proactively surface key insights and recommendations that drive positive business results

Partnerships – 5%

• Maintain strong partnerships with internal teams and international counterparts
• Participate in larger team projects on the future of media buying and activation

Qualifications

• 1+ years of previous paid media experience (SEM or YouTube buying a plus)
• Certification in Google Ads, Amazon Advertising, or Bing a plus
• Ability to manage multiple projects with concurrent deadlines
• Capable of working successfully within a team as well as independently
• Strong Math and Excel skills; proficiency with other MS Office products
• Comfort owning and managing high budgets/investment levels
• Flexible work hours, weekend and evening work will be required from time to time

Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences