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Assistant Marketing Manager - Project Team

Job Summary:

Square Enix Europe are looking for a creative minded junior marketer to join the Regional Marketing team for the Japanese portfolio titles at the European Head Office in London.

If you have 2-3 year’s work experience in production and delivery of key marketing assets in both a physical and digital landscape, ideally linked to the entertainment industry, have an affinity to marketing and a passion for videogames, this is a role for you.

The successful candidate will be an integral part of the Project Team publishing video games on an international basis and will thrive in a fast-paced, agile interdisciplinary team, whilst working with multiple international stakeholders.

Requirements

Key Deliverables:

Creation of Marketing Campaign Assets:

Understand due processes and work with internal and external creative teams to deliver product campaign assets across all disciplines – Trailers / Social Media / Online Advertising / Print materials / P.O.S / CRM / Product websites / whilst continually driving toward meeting the necessary business goals for each title.

Work closely with key stakeholders in the publishing process, including Western Strategy Leads / Regional Marketing Managers, Regional PR Managers, Community Managers/ Territory Marketing to develop publishing assets and needs to drive awareness, purchase intent and ultimately conversion to sales.

Ensure team members have the direction and materials needed to execute their campaigns. Brief and deliver promotional assets and materials, including artwork, screenshots, video materials, etc. Create compelling copy for different audiences and outlets – including materials such as sales folders, website copy, etc.

Marketing Campaign Execution:

Develop KPI’s that can be used to monitor pre-launch, launch and post-launch campaigns to ensure the project is on track to deliver business goals.

Organise regular market check-ins and updates, to drive campaign adjustment and results.

Demonstrate an understanding of programmatic advertising and other on-trend digital ad formats and platforms.

Operational Support:

Work with production teams to monitor development progress to ensure title(s) are on schedule and of necessary quality. Ensure the production team has the necessary assets for their publishing requirements (metadata, icons, pricing information etc)

Product Knowledge:

Be the advocate and knowledge base for assigned games, play and assess these games through development stages. Research competitors, understand industry trends and present/demonstrate games to partners as required.

Key Stakeholders:

Marketing Director (Western strategy lead) Regional, Marketing Manager, Regional PR Manager, Creative Services & Creative Manager, Development Studios, Territory Marketing teams, Cross Functional teams.

Knowledge & Experience:

Essential:

• Had a previous role requiring strong organisational skills and an ability to coordinate multiple projects simultaneously.
• Strong asset creation experience with both internal resources and external agencies and be able to demonstrate strength in this area
• Able to demonstrate excellent attention to detail and communication skills with generation and creation of marketing assets
• Keen gamer.

Desirable:

• 2-3 years previous experience in marketing or in the games industry role.
• Degree level of qualification or equivalent.
• Understanding of Japanese video games and the Japanese video games market.

Competencies, Skills & Attributes:

Essential:

• Excellent time management, co-ordination, organisational skills.
• Good interpersonal and communication skills, both verbally and in writing.
• Creative thinker with common sense and ability to take initiative.
• Ability to be a strong team player and in a multi-cultural environment.
• Self-motivated – take ownership of allocated projects to drive them forward.
• Able to recommend solutions to encountered challenges, and be able to drive the execution of those solutions.
• Determined, resilient and tenacious.
• Diplomatic, polite and personable.
• Good written and spoken English.

Desirable:

• Ability to speak other languages (French, German, Japanese).
• Interest in leading projects and initiatives.
• Good and confident presenter.

Other: