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Assistant Marketing Manager (MMO)

Job Summary:

Square Enix is on the lookout for a passionate, responsible, and motivated person to support the Strategic Marketing team for FINAL FANTASY XIV Online.

The successful candidate will thrive in a fast-paced, agile interdisciplinary team, whilst working with multiple international stakeholders, have excellent knowledge of current gaming trends, and be an integral part of delivering success of FINAL FANTASY XIV Online.

The Assistant Marketing Manager is responsible for supporting in planning and executing high-level marketing programs to drive user acquisition, winback and retention, and to keep a player-focused mindset on all activities created.

If you have work experience in production and delivery of key marketing assets with a focus on the digital landscape, have an affinity to marketing and a passion for FINAL FANTASY XIV Online, this is the role for you

Requirements

Key Deliverables:

• Build and execute effective campaigns in coordination with the Senior Marketing Manager and Marketing Manager.
• Manage innovative marketing campaigns that engage with players, build excitement and anticipation ahead of game updates and, ultimately, grow the playerbase with an “always-on” mindset.
• Champion the product both internally and externally – be the advocate and knowledge base for FINAL FANTASY XIV Online. Research competitors and understand industry trends.
• Work with external creative agencies and internal creative studios to deliver promotional campaign asset suites to desired standard and quality, with timely dissemination of assets to key internal and external stakeholders.
• Manage internal approval and localisation processes with stakeholders in Japan, North America, and Europe.
• Brief and capture video content from the game to support marketing asset requirements.
• Support the CRM and Strategic Marketing teams in managing email campaigns and in expanding automated CRM campaigns based on machine learning.
• Support operational and sales teams to ensure that they have the necessary assets for their publishing requirements (metadata, icons, pricing information etc).
• Assist with data capture and analysis for business reporting.
• Assist with asset management folders and systems.
• Support Senior Marketing Manager and Marketing Manager with ad hoc requests as and where required.

Key Stakeholders:

Executive Director SEE Marketing, Western Strategic Lead, Senior Marketing Manager, Marketing Manager. Territory Marketing teams, PR Team, Square Enix In-House Creative Studio, Analytics team, Community teams.

Knowledge & Experience:

Essential:

• Extensive gameplay experience with FINAL FANTASY XIV Online and a passion for the product.
• Proven experience of marketing management within gaming or entertainment-based industry.
• A keen gamer with a strong understanding of players’ expectations to create the best and most relevant campaigns.
• Strong project management capability.
• Experience of working to KPI’s with a results-driven mindset.
• Prior experience and knowledge of the different requirements for international markets and of delivering to different local territory needs.
• Experienced in delivering innovative promotional activities, with an active and evolving knowledge of promotional opportunities, technology, and trends.

Desirable:

• Degree level of education or equivalent, and/or CIM qualification.
• Knowledge of competitor MMO titles and online games.

Competencies, Skills & Attributes:

Essential:

• Energising – able to influence the marketing plan direction with a positive attitude.
• Self-motivated – take ownership of allocated projects to drive them forward.
• Tenacious and creative – able to work under pressure and find solutions to multiple and varying needs.
• Detail-oriented – excellent attention to detail on the creation and management of briefs, plans, reports, budgets, and schedules.
• Creative thinker with common sense and ability to take initiative.
• Organised and diligent – an autonomous individual with good time management to meet often demanding deadlines.
• Responsible and self-motivated – able to take ownership of projects and manage them to completion.
• Ability to be a strong team player and in a multi-cultural environment.

Desirable:

• Good interpersonal and communication skills, both verbally and in writing.
• Basic Photoshop and/or video editing skills.

Other:

• Willing to travel and work away from home.
• Valid passport to enable international travel, where necessary.
• Keen interest in and knowledge of video games.
• Additional languages a plus, but not compulsory.

Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.

Our pledge to D&I

At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.

Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.

We are also proud to partner with UKIE's Raise the Game pledge, BAME in Games and Women in Games, to name a few.

Covid-19 remote working

Square Enix are committed to keeping our employees safe. We are listening closely to government guidelines, and this role will be based remotely until the company sees fit to return to the office. This role will be based in our Blackfriars Studio in London, upon return.