Asia Commercial Intelligence Director

Electronic Arts
Sydney New South Wales Australia
12 days ago

Director of Asia Commercial Intelligence

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

As the Director of Asia Competitive Intelligence, you will strategically partner across Studio, Demand Planning, Business Management and Marketing. With a special focus on Emerging Markets, you will provide meaningful insights to inform commercial opportunities and shape our market expansion strategy. Working in a cross functional manner, you will lead a team supporting with studio product managers, demand planners, business management, marketing, data scientists, regional leads and analysts across the company to drive commercial innovation. You will report to the VP of Asia Publishing.

Your team will provide data sets of both an internal and external nature, balancing comparative and futurist approaches to the guidance and insights that your team provides.

We are looking for a combination of quantitative rigor, understanding what makes mobile games great while contextualizing this against market movements, externalities and competitor strategies. As the Director of Asia Commercial Intelligence, you will lead all discussions and projects that influence commercial and marketing endeavors.



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