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Appstore Optimization Manager

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Job Description:

Blizzard Entertainment games don’t just begin with game ideas or end once those games are released. A lot more goes into the creation of a Blizzard product than the work of developers—and we support our games for years after they’re in the hands of gamers worldwide.

We’re looking for an App Store Optimisation (ASO) Senior Manager to join our Mobile User Acquisition Team in Irvine, CA to lead our global ASO strategies. You will join the team to build this capability and work in cross functional setting with multiple team in the commercial organization.

We are continually looking at new & innovative ways to improve our App Store pages and drive installs.

Reporting into the Head of Mobile User Acquisition, ASO Manager will be responsible for creating and executing ASO testing strategies to answer specific business questions, on a variety of pre-launch & Franchise titles. Will be responsible for communicating performance back to the business & managing the strategy from start to finish. They will also be integral in producing best in class reporting and leading new initiatives within ASO.

Within ASO they will:

• Create industry leading ASO strategies to support the marketing of new and existing titles
• Act as an ambassador for ASO, communicating plans, initiatives, and performance across the wider King business
• Employ your Project management skills by coordinating internally and externally with the Games Studios, cross-channel marketing, and creative teams.
• Deconstruct and optimize the user funnel working with key stakeholders across the company. Aligning ASO needs with all strategic recommendations
• Build on established strong relationships to drive future growth via new initiatives within the business
• Identify and consider opportunities and risks when articulating recommendations
• Working within the team to solve challenges around app store optimization and search
• Assessing data performance of projects delivered
• Working with our in-house design teams to produce intelligently constructed and optimized assets
• Running creative A/B testing to assess the performance of optimized creative
• Identify trends to help us optimize the position of our games in various app stores
• Will be a mentor to junior members of the team and provide guidance

Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Minimum Requirements

Experience

• Experience working with mobile games
• Extensive experience managing a wide range of stakeholders, across a range of disciplines and levels

Knowledge & Skills

• Strong analytical skills with the ability to analyze data, derive insights and make recommendations
• Formidable skills in Microsoft Excel, PowerPoint, data visualization tools (Looker or Tableau)

Key Attributes

• Excellent communication skills; written, verbal and interpersonal
• Ability to work in self-directed, fast-paced, result-oriented environment & to meet deadlines

Extra Points

Knowledge & Skills

• Basic R Script, python, or similar skills a plus.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!

Activision Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.