App Store Optimization Manager

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, fintech, and web3, we scale awesome content in frontier markets by solving hard problems. We develop, licence, and publish games and monetize them effectively with our proprietary platform. We are backed by blue-chip investors like: Andreessen Horowitz, Google, Riot Games, Bitkraft, and Nas.

We are seeking an experienced App Store Optimization (ASO) Manager to join our team and help us increase the visibility and downloads of our games on various app stores. As our App Store Optimization Manager, you will be responsible for developing and implementing effective ASO strategies to improve the visibility and download rates of our games on the Apple App Store and Google Play.

You will...

• Conduct keyword research and analysis to identify relevant keywords and phrases for each game and optimizing app titles, descriptions, and metadata accordingly
• Collaborate with the marketing and design teams to create compelling app store assets, including screenshots, videos, and app icons
• Monitor app store performance metrics and analyze data to identify areas for improvement and optimization
• Conduct store listing experiments and test different custom store listings on a regular basis
• Work with external partners, including app store representatives and mobile advertising networks, to improve our app store rankings and visibility
• Provide regular reports on app store performance, including download rates, rankings, and user feedback

Requirements

• +3 years of experience in ASO management, preferably in the mobile gaming industry
• A proven track record of improving app store performance, including increased download rates and higher app store rankings
• Deep understanding of ASO best practices, including keyword research and optimization, metadata optimization, and app store asset creation
• Experience with app store analytics, optimization tools, (e.g. data.ai)and ASO platforms, (e.g. AppRadar, AppTweak)
• Experience with A/B testing methodologies and tools (e.g. Firebase) to test different versions of app store assets and determine the most effective options
• (Bonus) Being able to write scripts in SQL to automate ASO for multiple languages and titles

Benefits

Carry1st is a fast-growing, dynamic place to work. And while we are laser focused on building the flagship mobile internet company in Africa, our team is fully remote and 100% global - with people in 25+ countries! At Carry1st, you will…

• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming, fintech, and web3
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st has raised $27 million to develop and publish mobile games in Africa
• Remerge hosted Cordel on a podcast to discuss Carry1st and the African gaming market