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App Store Optimization (ASO) Specialist

3 years ago

Audit and develop internal frameworks, processes and best practices and lead the ASO efforts across the company, for new and existing titles
Test and report on hypotheses to improve CVR and organic installs
Support Merchandising team on hitting organic growth goals
Coordinate with studio liaisons on creative assets
Work with Product Management team to align and support limited market testing, soft launches, and general releases
Set frameworks for measuring and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance
Work in close collaboration with the Product, User Acquisition, Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROAS
Promote ASO and be an advocate for resources needed
Conduct competitive analysis and research , staying up to date on the competitive landscape

2+ years of experience managing campaigns in search platforms
You understand the importance of striking the balance between efficiency and scale
Track record for creating and improving app store placement
Previously planned and implemented App Store Optimization strategies for mobile games of different genres, achieving app user base growth
Experience with ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs.
Experience with app store optimization and analytics tools and software (AppAnnie, SensorTower, StoreMaven , etc. )
You have built relationships and collaborated with other teams in remote locations, and with vendors
You understand the use and value of upper funnel and down funnel metrics
You know how to create A/B tests and monitor to statistical significance
Experience with Excel (can perform complex functions)
Working knowledge and familiarity with coding languages like SQL, Python, HTML