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Amazon Games-Growth Manager-New World

The Amazon Games Growth Marketing Team is seeking a talented Growth Manager to lead paid media and acquisition, CRM, funnel optimization, and referrals to grow our gaming communities. This key role will provide the right candidate the opportunity to shape growth initiatives and contribute to building a business from the ground up in a true startup environment. Evolve your skills maximizing return on spend, optimizing conversion, and build communities from scratch, by joining a data-driven team obsessed with becoming the most customer centric video game publisher.

Success in this role requires displaying a hands on approach to driving continuous improvement, including optimizing budgets, channels, creative, markets, and platforms to accelerate player growth at scale at a positive ROAS. You are creative, yet technical, and have shown the ability to identify new growth channels and implement the smallest hacks. You love data and are comfortable working with designers, engineers, and product managers to get things done.
Amazon Games is looking for a creative, analytical and strategic individual to drive awareness, engagement, and conversion initiatives on exciting new games. The successful candidate will drive these initiatives through a variety of channels including but not limited to paid media, CRM, community, and influencers. The position will utilize a combination of A/B testing, funnel experimentation, paid media, and retention mechanisms to drive topline KPIs. Successful candidates will possess a deep understanding of game growth tactics and strategies, along with experience in digital marketing overall.

Primary responsibilities include:

• Drive, lead and monitor A/B and multivariate tests to optimize conversions and other performance marketing metrics.

• Drive customer acquisition optimization efforts by working with analysts, business intelligence, and design to scale paid marketing campaigns across all major and emerging advertising channels.

• Obsess over customers and how to maximize game acquisition across all paid and unpaid growth channels.

• Contribute to the ad creative process & drive creative performance learnings.

• Work across teams and effectively manage customer data to build new and unique segments.

• Routinely review KPI performance and produce insights for paid media and CRM campaigns with the performance marketing team.

• Demonstrate resourcefulness for producing measurement analysis for unconventional growth initiatives.

• Collaborate and build relationships with marketing and advertising teams across Amazon.

• Maintain a thorough understanding of the global games market, player acquisition trends, and competitive landscape.

About Amazon Games
Amazon Games applies the principles of Amazonian culture to the world of game design. We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon. Across all of our teams and locations, we are united by a common purpose: to share great gaming experiences with customers around the world. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future. With the power of Twitch and AWS at your fingertips, you will have the chance to innovate in gameplay, creativity, marketing, and technology, while working alongside some of the smartest and most creative minds in the industry.

Inclusive Culture, Work/Life Balance, & Career Growth
We embrace our differences and are committed to furthering our culture of inclusion. We offer ten employee-led affinity groups with 190 global chapters, innovative benefits, and annual and ongoing learning experiences (including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences). Our team also puts a high value on work-life balance and offers flexible working hours. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. Additionally, our team is dedicated to supporting you with mentorship and pathways for ongoing development. We have a broad mix of experience levels and tenures, and are building an environment that celebrates knowledge sharing and promotes career choice.

Basic Qualifications

• Bachelor’s Degree in Business, Marketing, Advertising or related field required

• 5 + years of concentrated experience with digital marketing platforms including Facebook, Instagram, Pinterest, SNAP, Tik Tok, Twitter, mobile, social media, social commerce and display; proven ability to significantly drive engagement and conversion.

• 5 + years experience in forecasting and website analytics

• Software Skills: Adobe Photoshop, Photo editing, HTML experience, Advanced Proficiency in Microsoft Office, Mastery in Microsoft Excel

• Experience in Online Marketing, Influencer marketing, Blogs, Social Media, & Web Analytics (Adobe preferred)

Preferred Qualifications

• Background in gaming

• Excellent project management skills

• Creative thinker who can be both innovative while execution oriented

• Strong interpersonal skills and demonstrated ability to influence management

• Multi-tasker who is well organized, with impeccable written and oral presentation skills

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.