This job might no longer be available.
Audience Insights & Measurement Manager
4 years ago
About Us
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn , Twitter and on our Blog .
About the Role
Twitch's Sales Marketing team is the marketing team that supports the advertising sales team. Through integration of research and strategy the sales marketing team has the goal to develop the Twitch brand from a B2B viewpoint increasing market share.
Responsibilities of this team include sales marketing communications, B2B events, research, case study development, ad product packaging and post-sales programming. You are an accomplished quantitative analyst with experience working with real-world audience metrics and user behavior data. You will be curious and get a kick out of translating your data-driven insights about people into presentations and reports that delight and help close our customers.
You Will:
- Create competitive advantages for Twitch by delivering insights that help define strategy for go-to market sales pitches that demonstrate the power of the Twitch community
- Handle daily insights requests from clients that range from viewership of programs on Twitch to composition of specific audiences on Twitch
- Take advantage of our comprehensive user behavior data collection pipeline to complement audience surveys
- Partner with sales marketing strategist to turn analysis into insight-driven stories
- Work with client-facing teams to design and execute measurement programs that help clients understand and improve the effectiveness of their advertising on Twitch
- Develop clear and effective presentations of important research findings that will educate clients and help increase sales marketing goals through
- Understand the competitive landscape, advertising trends, and client needs for advertising with an eye toward translating this business intelligence into specific research findings that can be actioned.
You Have:
- BA/BS in Marketing (with emphasis on market research) Computer Science, or Statistics
- 5 years experience in a research / analytics role at a research firm (Nielsen / Millward Brown), ad agency or digital media publisher / platform
- Knowledge base of all syndicated research as it pertains to the advertising industry (Comscore, Nielsen , etc )
- Background with media measurement tools and methodology (Millward Brown, Placed, NCS , ect )
- Strong in both qualitative and quantitative research
- Act as expert in: Custom analyses (including benchmarking)
- Experience in survey design
- Strong project and time management skills with proven experience partnering with teams from across the business
- Ability to communicate the results of analyses in a clear and effective manner
- Strong understanding of statistical analysis
Bonus Points
- SQL writing/analysis
- Other Languages
Perks
- Private Medical Insurance, Dental, Vision & Life Insurance, Pension Plan, Maternity & Parental Leave , Paid Time Off & Holidays, Commuter Benefits , Amazon Employee Discount, Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships , etc. ), Lunch Served Four Times a Week, Free Snacks & Beverages
We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color , national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Create Your Profile — Game companies can contact you with their relevant job openings.