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Creative Lead

Mixing the world-class expertise of six different crafts – Product Marketing, User Acquisition, User Experience Research, Market Intelligence, Marketing Video Production, and Player Experience, our Marketing team’s main mission is to fuel the growth of our games portfolio. Largely embedded within game teams and in close collaboration with a large variety of stakeholders, our role is to identify, anticipate and make sure to satisfy our target audiences’ needs and wants. We do this across all touchpoints – from early research on new concepts, to how we reach out to millions of players through our marketing campaigns, or to how we engage them through our social networks and other discussion platforms.

User acquisition helps our games to grow their user base by finding the most valuable target audiences. The craft relies heavily on data and changes rapidly; sometimes the learnings expire in a matter of months. This requires fast thinking, openness to venture out from comfort zone and reading into the smallest of indicators in the data. Close communication with multiple different teams is vital and makes the job interesting. Showing an ad in the right place at the right time to the right person sounds almost impossible but the UA team makes it possible.

For its Stockholm studio, Rovio is looking for an Creative Lead who is passionate about driving user acquisition creative strategy that will enable the game’s growth over the months and years to come.

To thrive in this position, we expect that you have a creative mind, capacity to develop breakthrough ideas and to tell compelling stories in short video formats, while understanding psychology, consumer behaviour and user-centred design.

You will be part of the User Acquisition team, embedded within the studio and collaborating very closely with the Game teams, User Research, Product Marketing and Business Intelligence.

How your days will look like:

• Sharing market expertise with the team: analyzing trends of creatives from the competitors and translating them to support the strategic decisions and understanding future content/storytelling/ads
• Developing captivating stories to players in a very short video format on mobile devices (follow the creative production from idea to end product and provide feedback)
• Developing the UA creative strategy leveraging market trends and data and spotting new opportunities on the competitive advertising landscape
• Being in charge of processes and process development
• Facilitating the ideation, creative tests, and test cases and making sure that the creative tests are based on previous learnings and data
• Increasing the efficiency and production speed of the team and making sure that everyone in the team knows the priorities

Who we think would do great in this role has:

• Proven track record in art/creative direction or design in an advertising environment, preferably in a user-centric environment/using user-centric methods
• Good understanding of art and video pipelines
• Creative and data driven mindset supported but a portfolio of past work
• Solid leadership and project management skills and ability to inspire a team of Creative Specialists
• Understanding of production processes (AGILE, SCRUM or similar) and experience in facilitating them as a Producer
• Ability to quickly learn new things in a fast-paced working environment
• Fluency in English, both written and spoken

It would be beneficial if you have:

• Affinity with mobile gaming and understanding of the main advertising channels and formats
• Affinity with casual gaming is a plus
• Good understanding of Performance Marketing/ User Acquisition
• Prior experience in working in a UA creative production team

User acquisition helps our games to grow their user base by finding the most valuable target audiences. The craft relies heavily on data and changes rapidly; sometimes the learnings expire in a matter of months. This requires fast thinking, openness to venture out from comfort zone and reading into the smallest of indicators in the data. Close communication with multiple different teams is vital and makes the job interesting. Showing an ad in the right place at the right time to the right person sounds almost impossible but the UA team makes it possible.

We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.