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Advertising Creative Director

About MAG

At MAG we have a firm belief that the key to producing great games is teamwork and trust. We trust everyone in the company with the freedom to decide what team they want to work with and how they can most effectively contribute.

In turn, each team owns its respective game and decides on how best to proceed in development. This way, everyone at MAG feels valued and has the opportunity to work on the projects that they love within a positive environment.

In order to drive innovation within the company, we have monthly hackathons during which everyone in the company comes together to learn new things, work on side projects, develop game concepts, and/or build prototypes for new games. We believe that happy people with the freedom to flex their creativity to make great entertainment, and this is how we nicknamed ourselves The Good Times Factory. Making great games should be fun, and we encourage that!

The Role - Advertising Creative Director

This is an exciting new role here at MAG! We are looking for an experienced Advertising Director who will be responsible for supporting our creative team and shaping how we continue to design high-performing adverts for our games.

You will be an active and hands-on advertising artist, able to define the art vision of our projects and inspire creativity through leading by example. You will be the glue that brings together our creative artists and our user acquisition team to bring about marketing magic!

Responsibilities

• Overseeing a small team of internal and external (agency) creatives, including; graphic and motion artists, illustrators and copywriters.
• Encouraging a creative workflow and clear processes to support the team to develop new and innovative design ideas across all marketing creatives.
• Creating new advertising ideas and leading by example.
• Boosting the team’s courage to innovate, iterate and test their ideas quickly.
• Working collaboratively with game development teams to ensure marketing materials accurately reflect our games and the target audience.
• Performing market, channel and competitor research to ensure our advertising concepts are always on trend and effective.
• Having a strong understanding of our audience and player motivations in order to target our creatives effectively.
• Encouraging thorough testing to ensure optimal results.
• Working closely with our analytics team to track results and look for opportunities to improve.
• Reporting into the CMO you will also share results to other internal stakeholders here at MAG.
• Managing outsourcing budget and external partners and tools.

Skills

• 3+ years of experience in performance marketing and advertising.
• Experience in working alongside internal and external creative teams.
• You have a strong understanding of the mobile games industry, the games advertising market and what makes an engaging advert for mobile players.
• Experienced in creating high performing video and static ads for mobile and social platforms.
• You are creative and are highly experienced in concept planning, but you are also a strong believer in understanding the science behind your success.
• You are an analytical thinker, data driven and results orientated.
• Ability to write effective creative briefs for commissioning assets and content.
• A strong understanding of digital retail gaming platforms.
• You understand the tools and methods of creating and iterating mobile games ads.
• Excellent written and spoken English.

Perks and benefits

• Generous bonus program
• Company mobile phone and contract
• Favorable pension and private health insurance package
• Flexible work hours
• Seasonal kick-offs
• Gym allowance
• Generous learning and development budget
• Monthly After works
• For the right candidate working from another location is an option.

At MAG, we love diversity. We encourage all sorts of people to apply!

We are MAG Interactive – a mobile gaming company built on a wealth of creativity and passion. We thrive on creating quality experiences that make our players want to come back for more.

And Players agree! Our games have been downloaded more than 250 million times, and we are proud to say that Ruzzle is one of the most played mobile word games ever made.

We are all part of a creative, positive and trusting environment where everyone has a sense of ownership over their activities and pride in their work. This open and collaborative working culture at MAG is key to our ability to continuously create top notch games.

Every game released from MAG Interactive has reached a multi-million player base and reached the #1 position in its category in a large number of countries. Wordbrain was selected Best of Google Play 2015 and Ruzzle and Ruzzle Adventure were both selected Best Of App Store by Apple and have reached the #1 word game spot in over 100 countries!