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Ad Operations Manager - China
1 year ago
Mistplay is the first Loyalty Program for mobile gamers. Players use our platform to play games, connect with friends, and earn awesome rewards; such as Amazon gift cards and prepaid Visas.
We leverage a wealth of in-game data and Machine Learning to recommend the best games to our users and coach developers of all sizes to help them build games. We use our marketing expertise and platforms to make sure our studio partners' games reach millions of players around the world.
With a growth of over 10 million users in under 3 years, Mistplay is one of the fastest-growing companies in North America. Join us as we continue to level up!
Since 2015, Mistplay has established itself as one of the new-age leaders in mobile advertising. We’re known best for creating the #1 Loyalty Program for mobile gamers with over 16 million users and counting. Our passion to innovate drives our growth across the industry with the constant development of new powerful ad tech tools, apps, and the recent launch of a publishing division for mobile games.
We’re proud of the accomplishments our teams have achieved so far and our goal is to keep climbing higher. The AppsFlyer Performance Index ranked Mistplay as the 5th best global media source on the IAP Index along with top ranks in retention and IAA categories. Mistplay has also been recognized by Singular as an industry leader for high ROI and low fraud.
Mobile marketing is constantly evolving and Mistplay is looking for the brightest minds around the world to join us as we pioneer the industry together!
Mistplay Ad Operations Manager- APAC is a critical front line role that manage and optimize client performance on the Mistplay platform. Ad Ops managers manage the implementation of campaigns, analytics, campaign management and optimization of client performance to meet and exceed client expectations and help Mistplay deliver on the promise of being a core user acquisition partner.
Key responsibilities:
- Set up new clients in the campaign management platform
- Manage creatives and campaign structures for games
- Create, edit, activate/deactivate individual campaigns
- Ensure proper tracking of clicks, installs, impressions, and post-install events
- Analyze campaign performance
- Run KPI reviews
- Propose and implement optimizations for underperforming campaigns
- Report on trends in performance across clients
- Highlight upsell opportunities for high performing campaigns to customer success team
- Support customer success managers with data and insights for QBRs
- Liaise with data team to optimize dashboards and data enablement
Qualifications:
- 3+ years experience in ad operations
- Proven track record optimizing campaign performance
- Excellent analytics skills and advanced excel skills
- Intrinsic performance orientation and a passionate desire to meet performance goals
- Proven track record of collaboration with customer success, account executives or other customer facing teams
- Organization and time management skills
- Self-sufficient high performer who enjoys driving the success of your team
- Experience in the mobile gaming or adtech market a huge plus
We work hard to make our work atmosphere as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually: Team Lunches, game nights, company-wide events, and so much more.
Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
Think you have what it takes? We'd love to meet you!
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