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Activation Specialist, Paid Media Partnerships
1 year ago
Team Name:
MarketingJob Title:
Activation Specialist, Paid Media PartnershipsRequisition ID:
R016260Job Description:
Activation Specialist, Paid Media Partnerships
(Remote Eligible)
Blizzard Entertainment is looking for a n Activation Specialist to join the Global Growth Marketing team and help activate impactful, industry-leading digital campaigns. The specialist will collaborate with internal teams, external vendors and agencies, developing media plans promoting Blizzard’s various game content releases and ongoing customer acquisition.
The ideal candidate will be passionate about media and the digital ecosystem, self-motivated, a critical thinker, and a team player. If you have a passion for video games and enjoy a fast-paced environment, we encourage you to apply!
Primary Responsibilities and Duties
Media Buying – 60%
- Collaborate with strategy and operations teams to determine potential media partnership for assigned Activision Blizzard campaigns
- Oversee agency of record through RFP process, keeping track of proposals, timeliness, and workflow
- Work cross-functionally with internal teams and agency partners to establish and maintain content calendars, assets, and creative for all direct campaigns
- Contribute to agency and internal reviews and selection of media proposals
- Oversee agency throughout activation phase of campaign, including
- Ad operations duties (specs, pixeling, trafficking, etc.)
- Adherence to internal QA processes, including generating screenshots, live links and accurate placement information
- Monitor campaign pacing and performance
- Working cross-functionally with internal teams and agency partners to establish and maintain assets, and creative for all direct campaigns
- Assist with hands-on planning and activation for initiatives that are not executed through the agency
- Help with financial tracking, ensuring proper billing and timely payment
Partnerships – 30%
- Maintain strong partnerships with internal teams and international counterparts
- Collaborate with key media vendors on behalf of Activision Blizzard
- Participate in larger team projects on the future of media buying and activation
Learning & Development – 10%
- Monitor trends in performance and brand media; keep tabs on emerging platforms and advertising units
Requirements
- 3+ years of paid m edia experience campaigns
- Proficient at Excel and other MS Office products
- Good communication, presentation, project management, and critical thinking skills
- Ability to build positive working relationships, both internally and externally , and take initiative with a go-getter mentality
- Proven track record in operating with a high-level of energy, commitment, and enthusiasm to take on a challenging role
- Ability to handle multiple projects, requests and priorities at the same time
- Ad Trafficking knowledge within Google Campaign Manager is a plus
Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences .
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