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Acquisition Manager

Gunzilla Games
Kyiv
2 years ago
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### SUMMARY

Gunzilla Games is looking for an Acquisition Manager. As a part of the marketing team you will build and propagate new methods and learning that scale user acquisition globally across audiences and channels.

### RESPONSIBILITIES

- Build strategies for scaling and optimizing our product acquisition campaigns to drive installs/registrations

- Build strategies for scaling and optimizing web acquisition campaigns to drive necessary subscriptions/revenue

- Conceptualize and implement optimization strategies to meet and exceed volume goals while considering retention implications

- Drive media agency relationship, effective media plans & daily execution of acquisition campaigns based on budget and goals

- Manage an intricate experimentation roadmap including A/B creative tests, incrementality tests, and spend scaling tests

- Analyze and optimize current paid media campaigns on daily basis to deliver better ROI/KPI

- Measure the performance of the traffic sources from an ROI perspective

- Develop necessary reporting and monitoring procedures to articulate program/project status to leadership, team and stakeholders.

- Stay on top of latest user acquisition industry trends and best practices.

- Work with creative materials for different platforms

- Act as a liaison with other internal departments with vested interest in product advancements

### REQUIREMENTS

- English language fluency is a must

- Over 3 years of experience in paid media campaigns planning and management

- Practical experience integrating components that enable Digital user acquisition including pricing, content, paid campaigns

- Sales development skills, being able to identify commercial opportunities and shape them into initiatives/projects

- Familiarity with core e-Commerce and CRM marketing platforms and analytics tools

- Understanding of target audience behavior

- Excellent knowledge of Google Ads, Facebook Ads, DV360, TikTok Ads, Programmatic networks

- Experience in subscription marketing

- In-depth knowledge of Google Analytics and Google Tag Manager

- Experience with remarketing, affiliation, and email campaigns creation and management

- Knowledge of the principles of SEO and SEM

- Strong overall expertise in digital marketing

- High emotional intelligence, creativity, and an ability to build great relationships

- Highly driven, with excellent communication skills and results-oriented work ethic

- A love for video games!

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