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ASO & SEO Specialist

Description

Playtika (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel,and guided by a mission to entertain the world through infinite ways to play, Playtika has offices worldwide and employs over 4,000 employees

Playtika is looking for an Organic Growth Manager, ASO & SEO specialist, to join our innovative and ever-growing team!

The Organic Growth Managers are an integral part of our Marketing Brand & Strategy Department.

This is a truly challenging position that requires great analytical, creative, and communication skills.

Responsibilities

• Oversee SEO activity for Playtika’s web-playable games.
• Be the gatekeeper to our games by articulating the story of our apps through our app store pages on all platforms (Google Play, App Store, Amazon, Windows, Facebook, Web)
• Anlyze multiple sources of data on a daily basis, in order understand the Organic Traffic & gain insights
• Make sure our App Store Pages and Websites are fully optimized for Search Visibility and Conversion
• Maintain close coordination with other Marketing teams and Product Owners to ensure alignment throughout the Playtika’s marketing funnel
• Work with Marketing’s Creative team to plan and deliver creatives that tell the story of our games beautifully
• Formulate and execute experiment strategy for all products to determine the optimal design
• Research Playtika’s Marketing strategy to identify, strategize, and push for implementation of new opportunities based on findings
• Investigate Playtika’s competitive landscape and competitors’ strategy to suggest appropriate counter actions

Requirements

• Bachelor’s Degree from a leading institution (Master’s degree is an advantage)
• 2+ years of experience as an SEO specialist – A MUST
• Proven analytical competencies
• Storyteller and creative thinker, someone who can communicate ideas and guide designers and copywriters
• Great personal and presentation skills
• Research-Oriented – A curious individual who loves digging into qualitive and quantitive data, and loves deriving actions from it even more
• Strong background in Excel, statistical knowledge - a MUST
• Very advanced/Native English – A MUST
• 2+ years of experience as a Strategic Consultant, Advertising Planner, Market Researcher, Digital marketing, or similar fields – A advantage

A word from the manager