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ASO Manager
2 years ago
Description
Playtika Holding Corp is a leading mobile gaming company and monetization platform with over 35 million monthly active users across a portfolio of games titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has over 3,700 employees in 19 offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnepr, and Vinnitsa.
Playtika is looking for an ASO & Organic Growth Manager to join our innovative and ever-growing team!
The Organic Growth Managers are an integral part of our Marketing Brand & Strategy Department.
This is a truly challenging position that requires great analytical, creative, and communication skills.
Responsibilities
- Be the gatekeeper to our games by articulating the story of our apps through our app store pages on all platforms (Google Play, App Store, Amazon, Windows, Facebook, Web)
- Make sure our App Store Pages and Websites are fully optimized for Search Visibility and Conversion
- Maintain close coordination with other Marketing teams and Product Owners to ensure alignment throughout the Playtika’s marketing funnel
- Work with Marketing’s Creative team to plan and deliver creatives that tell the story of our games beautifully
- Formulate and execute experiment strategy for all products to determine the optimal design
- Research Playtika’s Marketing strategy to identify, strategize, and push for implementation of new opportunities based on findings
- Work with game studios to execute activities on the product level to drive organic traffic to the apps
- Investigate Playtika’s competitive landscape and competitors’ strategy to suggest appropriate counter actions
- Oversee SEO activity for Playtika’s web-playable games
Requirements
- Bachelor’s Degree from a leading institution (Master’s degree is an adventage)
- Proven analytical competencies
- Storyteller and creative thinker, someone who can communicate ideas and guide designers and copywriters
- Great personal and presentation skills
- Research-Oriented – A curious individual who loves digging into qualitive and quantitive data, and loves deriving actions from it even more
- Strong background in Excel, statistical knowledge - a plus
- Very advanced/Native English – A MUST
- 2+ years of experience as a Strategic Consultant, Advertising Planner, Market Researcher, Digital marketing, or similar fields – A MUST
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