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ASO Manager

Description

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

As we expand, we're looking for a talented ASO Manager to join our amazing Marketing team and be responsible for building & executing best ASO strategy for our top-grossing and newly launched games. As so, you will evaluate and identify opportunities to increase our conversion rate and improve visibility in the different app stores (iOS and Android).

Responsibilities

• Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
• Plan & execute tests on all testing platforms on a scheduled basis
• Track, analyze, research, and optimize keywords and rankings for the apps.
• Performing keyword research in multiple languages
• Keep track of version releases for our games and make sure our ASO updates are accurately implemented into the stores.
• work closely with the marketing art team to create content and creative briefs for the test pipeline
• Perform competitors research using CI services like App Annie, SensorTower, and MobileAction

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Requirements

• Experience with ASO – Must
• A strong understanding of Keyword research
• Proven knowledge of mobile platforms and technologies
• An excellent understanding of the different App stores and their processes
• English speaker - Native / Full Proficiency
• Proficiency in additional languages – strong advantage
• Excellent analytical skills
• Experience in Client Relations- strong advantage
• High proficiency in Excel
• Organized, creative and detail oriented
• An avid smartphone user who is passionate about the mobile world
• Detail oriented, multitasker
• Creative and technical mindset
• Ability to work autonomously and in a self-directed manner

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Benefits