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ASO Manager

Company Summary

Product Madness is a Global Powerhouse where the greatest mobile games and experiences are crafted by world-class talent. A top-grossing leader in free to play mobile games, we have more than 800 team members working across seven global talent hubs including London (headquarters), USA, Canada, Spain, Poland and Ukraine. With remarkable hit games including Heart of Vegas, Cashman Casino, Lighting Link and Big Fish Casino, we boast more than 50 million active users and 400 million downloads and counting.

We are Mad about games and the way they bring people together, and that passion and culture is what brings us together as a studio, connects us with our partners we collaborate with, and is what links us to our sister studios across the world.

Product Madness is an Aristocrat Technologies company within its digital game’s division of Pixel United.

Job Posting Title

Summary

What You'll Do

Product Madness has an exciting opportunity for an ASO Manager to join our User Acquisition and Growth team which will help to drive the ASO (App Store Optimisation) strategy for one of our apps across all of our global markets in all applicable app stores. As we’re predominantly an app-based business; App Store marketing is a key focus for us. Reporting directly to the Senior ASO Manager, you will help drive organic downloads of our apps.

In this position, you will be developing an App Store Optimization (ASO) strategy to ensure key Product Madness games appear at the top of search results.

Your objective will be to support organic downloads and our user acquisition strategy by being an ASO guidelines expert on Key app stores and proactively implementing them in Product Madness product pages.

Responsibilities and Duties

• Optimizing Apps for App Store and Google Play
• Create and implement ASO strategy to improve conversion rate
• Manage and scale Apple Search Ads (ASA) campaigns
• Plan and follow-up on traffic- and other marketing initiatives
• Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
• Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics

About You

• Experience with ASO
• Excellent analytical skills
• A good understanding of the mobile gaming market
• Ability to communicate across a number of levels and be able to influence development and marketing teams
• Excellent written and verbal communication skills
• Proficiency in additional language – strong advantage
• Experience working with ASA – strong advantage
• Ability to work under your own initiative

What We're Looking For

• Experience with ASO
• Excellent analytical skills
• A good understanding of the mobile gaming market
• Ability to communicate across a number of levels and be able to influence development and marketing teams
• Excellent written and verbal communication skills
• Proficiency in additional language – strong advantage
• Experience working with ASA – strong advantage
• Ability to work under your own initiative

Why Product Madness ?

Product Madness is so much more than just a Pool table and a foosball game.

We believe in an honest and transparent approach with our teammates. Company wide weekly Town Halls, All Hands and strategy meetings are just a few ways in which we encourage an open and honest path to achieving complete transparency.

Despite a pandemic, there isn’t a day where we don’t feel connected to one another.

With frequent events, workshops, giveaways, slack coffee and donut sessions we have definitely brought on our office culture to this new virtual world of zoom calls.

We also try to cater for all our staff’s needs – be that a freshly brewed cappuccino made by our professional barista in our free coffee shop or by providing a bountiful supply of tasty snacks to keep us refueled and buzzing.

We love to organise plenty of social get-togethers and action-packed activity days, be it slipping inside an inflatable bumper ball for a mad session of football zorbing or throwing caution to the wind and traversing giddy treetop rope courses at Go Ape. On top of these team-building activities, our lunch and learn workshops, not to mention the lavish Christmas and summer parties, foster that ‘work hard, play hard’ mantra. Our offices are based in the heart of the metropolises of London and Lviv, surrounded by an abundance of diversity and inspiration to keep those ideas flowing.

Our Values

• People First

  We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

• MAD for More

  Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

• Champion Together
  We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

• Globally Inclusive

  We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

• Customer Focused

  We always think from the customer's perspective - be it players or internal customers.Improving their experience and joy is what drives us. Every client's success is our big win!