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ASO Manager (M/W/NB) - Kolibri Games

Job Description

If you are an analytical and creative person with experience in ASO, seeking to make the difference in a fast growing gaming company, this job is for you. As a Marketing Analyst/ASO Manager you own our App Store Optimisation (ASO) Strategy.

Reporting into our Head of User Acquisition Manager, you will work with our product and marketing teams to drive more players into our games by optimising the App Store performance and organic downloads. With your analytical mindset, you’ll deconstruct app store mechanics to maximise our organic downloads (assets management, metadata optimisation, rankings and featurings).

Responsibilities

• Develop and maintain our ASO strategy across our game portfolio.
• Analyse current processes and develop alternative solutions.
• Test and report on hypotheses to improve conversion rate and organic installs.
• Coordinate with our creative teams on creative assets.
• Work in close collaboration with the Product and User Acquisition teams to match ASO efforts to quantifiable results like retention, player life-time value and return on advertising spend.
• Utilize ASO tools such as App Annie and App Radar to identify high-performing keywords and trends in organic growth

Qualifications

• Experience in ASO
• You are analytical and a critical thinker.
• You possess a creative testing mindset.
• Advanced skills on Excel.
• You are data driven.
• Fluent in English.

Desirable skills

• Experience in mobile games.
• Knowledge of BI tools such as Tableau, Looker, PowerBI etc…

Additional Information

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, ethnicity, religion, gender, sexual orientation, and age or disability status.

Company Description

Ubisoft’s 19,000 team members, working across more than 40 locations around the world, are boundby a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving gamechanging challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown!

KOLIBRI GAMES

We are Kolibri Games - a mobile games developer from Berlin. Our games have over 100 million downloads and we are on a mission to become the most player-centric games studio out there.

We believe in players, creating value, learning, but, most of all, we believe in people. We strive to offer you a fair recruitment process and a great candidate experience, as well as a friendly environment to work in, with plenty of opportunities to learn and grow. Help us bring joy to people, we promise you will have fun by doing so 🙂