ASO Lead

22 days ago

Job Posting Title

ASO Lead


Big Fish Games is a player-centric game publisher that has been influential to the game development world over the last 20 years. Distinguished by its value-driven, collaborative, and inclusive culture, Big Fish continues to innovate the game experience, build community and connections through games, and craft meaningful games played by millions.

Big Fish has an extensive portfolio of popular casual games across genres including EverMerge, Big Fish Casino, JMS, Gummy Drop, Cooking Craze, Fairway Solitaire. Big Fish is dedicated to delivering amazing experiences for players to connect, compete and discover play, anywhere and on any device.

Big Fish is part of Aristocrat Leisure Limited.


Big Fish Games is looking for an exceptional growth marketer to lead and shape our App Store Optimisation (ASO) strategy and roadmap. The ideal candidate will be a results driven ASO evangelist, with a proven track record of improving App Store presence, ranking and installs. This senior figure will need to have a strong analytical and creative mindset who can work collaboratively with creative strategists, creative studio, analysts, marketing and game studios.

You’ll report into the Head of Brand, within the Growth organisation, leading the ASO strategy across our mobile games portfolio, to help maximise visibility and increase IPM whilst ensuring we’re at the forefront of the latest developments in ASO for the App Store and Google Play. As a core leader within the Brand Team, you’ll work closely with product, user acquisition and analytics teams to measure the performance of your ASO campaigns and their impact on the conversion funnel.

Strategy & Planning

Tracking & Testing

Areas of ownership


Skill Set


Must have

Nice to Have

Why Aristocrat?

Our Values

The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.


Job family

Big Fish Games

Contract Type


Time Type

Full time


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