ASO (App Store Optimization) expert

Gameloft
Barcelona CT es
6 days ago

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Job Description

As part of the Marketing team, working in close collaboration with a wide range of internal and external stakeholders, the ASO Expert will support operational teams on the ASO strategy for their products, and on its implementation & execution.

The position is located in our production studio in Barcelona and requires frequent travels to our headquarters in Paris. You will be reporting to the Marketing Director – Synergies & Operations in HQ, and you will also work and coordinate with our international teams, including but not limited to Product Marketing, Local Marketing, User Acquisition, Data Analysts, Assets creation teams.

Main responsibilities:

· Audit and develop internal frameworks, processes and best practices and lead the ASO efforts across the company, for new and existing products

·Review, challenge and follow-up on the development and outcome of teams’ ASO strategies & roll-outs, by providing expert support, regular health-checks, ad-hoc support and cross project sharing

· Set frameworks for measuring, analyzing and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance

·Work in close collaboration with the Product, User Acquisition, Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROAS

·Global reporting on ASO activities and their impact on the business performance

·Stay on top of the latest developments in app store optimization on various platforms, including App Store and Google Play

·Conduct competitive analysis and research, staying up to date on the competitive landscape

· Identify, acquire and roll out ASO tools and services throughout the company, manage the relationship with ASO agencies and tools & service providers

· Work on special transversal projects within the team

Qualifications

Experience:

· 2-4 years experience with ASO

·Previously planned & implemented App Store Optimization strategies for mobile games of different genres, achieving significant app user base growth.

·Deep understanding of ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs.

·Very strong analytical skills, including the ability to analyze statistical data to make optimization decisions, providing data reports analysis and case studies

·Experience with app store optimization and analytics tools and software (AppAnnie, SensorTower, StoreMaven, Mobile Action, AppsFlyer etc.)

·Experience with project management, comfortable multi-tasking in a fast-paced environment

·Ability to manage multiple projects and to identify and prioritize the ones with highest impact at lowest opportunity cost

·Very strong interpersonal skills, including building relationships and collaborating with internal teams in remote locations, and with external vendors

·Perfectly fluent in English

Additional Information


Why Join the World of Gameloft?

We can’t wait to find our next great talent!

Job reference: #LI-RD2

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website: www.gameloft.com

If the offer interests you, Join the Game!

Company Description

Interested in working for an exciting company that is redefining the way people play video games? Interested in working for a world class company in a fun, and rewarding environment in Barcelona? Then Gameloft is the company for you!

About Gameloft

Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

About Gameloft Advertising Solutions

With a monthly audience of more than 113 million unique players and an inventory of 2.4 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 3000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).

All trademarks referenced above are owned by their respective trademark owners.

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