Lifecycle Marketing Manager
24 days ago
Who we are
At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.
We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we'll be making as well as the overall direction of the company. If you're passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.
About the Role
Fortis seeks a Manager of Lifecycle Marketing, tasked with owning the execution of our initiatives to enhance player engagement through innovative lifecycle marketing strategies. This role is crucial for developing and executing strategies that deepen our players' commitment and connection to our games, supported by a robust CRM framework to personalize the player journey across our portfolio.
What You'll Achieve
- Executes omnichannel CRM campaigns and works with the Lifecycle Marketing leadership to ensure that campaigns are delivered promptly.
- Ensure operational processes are upheld across owned channels (i.e. email, SMS, Push, etc) for both general program and campaign specific requirements
- Work with product and engineers to advance new features required to reach players across multiple channels
- Understand the end-to-end journey for players across games and can meet all the requirements to execute planned lifecycle management strategies.
- Assist in execution of the end-to-end player journey, optimizing each touchpoint to enhance player experience, engagement, and retention.
- Manage and monitor the audience segment list's health, monitor deliverability, troubleshoot issues, and work with partners to stay compliant across contracts, internal policies and country specific regulations.
- Build strong collaborative relationships across Fortis, aligning with Product, Game, Community, and Creative teams to ensure our campaigns resonate and inspire.
- Work with analytics and data engineering teams to automate reporting, build dashboards, and deliver daily, weekly, and monthly insights.
- Stay on top of new technologies, standard methodologies, and competitive insights to provide recommendations on new technical solutions as they align with organizational goals.
- Provide improvements across email, push, in-app metrics, including incremental LTV by enabling personalized experiences and data driven strategies.
- Help accomplish marketing requirements, creative briefing execution, understand use cases, and provide insights and feedback to broader teams to improve campaign success
- Coordinate experimentation and learning agenda roadmaps in partnership with the game, community and publishing teams
- Embrace the rapidly evolving gaming landscape, adapting to changes in privacy regulations and technological advancements to keep our strategies ahead of the curve.
What You'll Need to Be Successful
- 5+ years of Marketing Technology, specifically leading email operations and marketing data integrations for high-growth marketing organizations.
- 5+ years of hands-on experience with Customer Engagement Platforms inclusive of ESP with email operations leadership, email development, and quality assurance.
- Experience building and managing customer segmentation across multiple channels and data sources.
- Experience in driving SMS/MMS, Push Notification, In-App Management and Social Messenger Service one off and journey based campaigns
- Experience working with growth marketing frameworks, acquisition, lead nurture campaigns, and retention strategies.
- Experience with CDP solutions both external or internally built (i.e. Segment, ActionIQ).
- Experience working in high-growth, start-up companies
- Technical proficiency requirements include HTML development for landing pages, emails, and in-app messages.
- Strong Experience building triggered action journeys, segmentation and campaign
- Google Analytics, Singular or equivalent to allow for marketing impact on app or web behavior
- Experience with automated content personalization toolsets such as Moveable Ink
- Strong calendar management and prioritization skills with experience in workflow tool sets (i.e. ClickUp, Monday, Wrike)
- Deep Gaming Industry Insight: A strong passion for gaming, combined with an in-depth understanding of player behaviors, preferences, and the mobile F2P gaming ecosystem, to drive innovation and tailor strategies that meet and exceed player expectations.
Why join us
There are many reasons to join us, but here are a few:
- We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
- We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
- Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming
Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.