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Brand Manager - With 3 Years of Industry Experience

Note:
- This is not a Junior role, candidates should have at least 3 years of games industry experience
- You must be located within +/- 2 hours of GMT
- Initially appointment will be on a one year fixed term basis

Job Description & Person Specification

About the role:
Coatsink is looking for a Brand Manager to join our marketing team. You will be responsible for creating, planning, developing and implementing the brand strategies across a number of Coatsink titles. In partnership with the Development, Production, PR + Influencer, Social Media + Community and Sales team members you will be responsible for the creation and execution of each title’s brand strategy and go-to-market campaign ensuring brand consistency across multiple touchpoints and channels.

Responsibilities (including but not limited to)

• Building impactful and recognisable brand strategies and creative identities both internally and externally across Coatsink titles.
• Owning the marketing budget for each title ensuring all marketing activities are aligned with brand pillars and outreach delivers maximum value.
• Owning and leading the execution of brand strategy and go-to-market planning for each respective title, applying player, market and product insights to ensure maximum effectiveness.
• Working with the marketing team to communicate with development teams to align on objectives and marketing goals in conjunction with milestones.
• Identifying and maximising all respective partner marketing activities with the likes of Steam, EPIC, PlayStation, XBOX, Nintendo, META, external licensors etc.
• Working as part of a small-focused team across Coatsink titles, PR + Influencer, Community + Social Media, and Creative.
• Responsible for measuring and reporting performance for each brand campaign, translating data into insights and action.
• In conjunction with strategic planning responsible for monitoring and tracking market trends, researching target audiences & competitive titles’ activities to support each of Coatsink titles’ positioning.

Person Specification

Required experience, skills and knowledge:

• 3+ years of professional experience as a Brand Manager in video games
• Experience working on Indie titles or a demonstrable understanding of Indie games and how best to market
• Proven ability to develop full mix brand strategies and go-to-market campaigns
• Strong communicator with the ability to influence at all levels
• Excellent time management, organisational, interpersonal, presentation and communication skills
• Ability to thrive in a dynamic and fast-changing environment
• Up to date with the latest gaming trends, platform and business model evolutions

Preferred experience, skills and knowledge:

• Relevant degree or similar qualification
• Experience in marketing VR titles would be beneficial
• Management experience is a plus