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B2B Marketing Manager - Tebex

Description

Legends speak of an experienced B2B Marketing Manager who can lead the strategy, planning, and execution of global marketing initiatives to drive awareness, consideration, and usage of Tebex services. This quest involves leading the coordination of comprehensive, holistic marketing programs. These programs encompass lead generation, awareness initiatives, events, PR, product marketing, editorial, and digital marketing, all in partnership with the broader business and sales teams.

Are you the one we seek? Read on to find out.

Responsibilities

In this role, you will:

• Develop and lead a B2B content strategy across LinkedIn, Medium, Twitter/X, and other relevant social channels, including webinars and research papers.
• Manage and lead an always-on PPC/performance marketing strategy across LinkedIn, Facebook, Google, and Bing. This includes briefing on creative and copywriting needs where applicable and conducting ongoing reporting analysis.
• Lead a global B2B events strategy to promote Tebex's offerings at conferences worldwide, supporting C-level speaking opportunities and dinners/networking events.
• Collaborate with both the sales and creative teams to produce ongoing marketing materials and sales decks.
• Research and write weekly thought-leadership articles and blog posts surrounding the gaming payment industry that will engage our B2B clientele.
• Operate and own an industry-leading B2B monthly newsletter by curating the latest product marketing initiatives.
• Manage PR initiatives to gain brand awareness and traction among our target demographic within tier 1 B2B publications and podcasts.
• Coordinate and execute regular competitor analysis to ensure we keep ahead of the market in our marketing activities.
• Oversee the entrance to a harmless portal that definitely does not contain a Kraken.

Requirements

• Skills include multitasking, managing information, problem-solving, working across functions, and creativity.
• Well-organized, communicative, and eager to contribute to team success.
• Fluent in English, with excellent verbal and written communication skills.
• Proficient in MS Office (Word, Excel, PowerPoint).
• Passionate about gaming.
• Bachelor's/Master's degree student or equivalent in Business Administration, Marketing, or a related program.
• Experienced in portal sealing and/or Kraken handling (not that there is a Kraken anywhere).

Bonus Points

• Experience working in the payment platform industry.
• Owns a harpoon.

About Us:

As part of Overwolf, the leading modding platform in the game industry, Tebex supports thousands of server owners and content creators on various platforms, including Minecraft, Rust, Discord, Ark, FiveM, and more.